Doha, Qatar is set to host the Qatar Travel Mart (QTM) 2025, a major international tourism event, beginning Monday at the Doha Exhibition and Convention Center. The expo will bring together over 300 exhibitors from more than 60 countries, showcasing the latest trends and opportunities in the global travel and tourism industry. Organizers anticipate approximately 12,000 visitors will attend this key event for the region.
Under the patronage of Prime Minister and Minister of Foreign Affairs HE Sheikh Mohammed bin Abdulrahman bin Jassim Al-Thani, QTM 2025 aims to solidify Qatar’s position as a leading tourism hub. The event will feature national tourism boards, hospitality groups, travel agencies, and cultural institutions, fostering collaboration and knowledge exchange. This year’s edition builds on the success of previous QTM events, reflecting growing confidence in Qatar’s tourism sector.
Strengthening Qatar’s Tourism Industry with Qatar Travel Mart
The Qatar Travel Mart is viewed as a crucial component of Qatar’s broader strategy to diversify its economy and attract international visitors. According to Rawad Sleem, co-founder and general manager of NextFairs, the organizing company, the expo demonstrates a significant step in enhancing Qatar’s global tourism standing. This comes as Qatar continues to invest heavily in infrastructure and tourism offerings following the 2022 FIFA World Cup.
Conference Focus: Sustainability and the Future of Travel
Alongside the exhibition, a conference organized in partnership with the World Leisure Organisation will explore key themes shaping the future of travel. The conference, themed “The Evolution of Travel, Cultural Tourism, Sustainability, and Wellness Tourism in an Interconnected World,” will address topics such as sustainable development, digital transformation, and destination competitiveness. Experts will discuss innovative solutions for the travel sector, with a particular emphasis on responsible tourism practices.
The conference program will also include the Green Destinations Awards, recognizing destinations committed to sustainable tourism. A Global Village and international pavilions will further showcase diverse cultures and investment opportunities. Ten specialized sectors will be represented, alongside a dedicated platform for innovation and business development.
Meanwhile, HE Saad bin Ali Al Kharji, Chairman of Qatar Tourism and Chairman of Visit Qatar, emphasized the organization’s commitment to supporting the growth of the tourism and travel sector. Qatar Tourism’s pavilion will feature key partners involved in tourism development, aligning with the country’s strategy to diversify its offerings and enhance its appeal to international travelers. This aligns with Qatar’s National Vision 2030, which prioritizes sustainable development and economic diversification.
The event is expected to generate significant business opportunities for exhibitors and attendees alike. National pavilions will highlight destinations, cultural identity, investment prospects, and new experiences for travelers. The focus on cultural tourism is particularly noteworthy, as Qatar seeks to promote its rich heritage and traditions to a global audience. Travel and tourism are key sectors for economic growth in the region.
However, the success of QTM 2025, and Qatar’s broader tourism goals, will depend on continued global economic stability and the evolving preferences of travelers. The industry is also facing challenges related to environmental concerns and the need for more sustainable practices. Hospitality businesses are adapting to these changes by investing in eco-friendly initiatives and responsible tourism programs.
Following the conclusion of QTM 2025, organizers will assess the event’s impact and begin planning for future editions. The long-term success of the event will be measured by its ability to attract investment, generate business opportunities, and contribute to the growth of Qatar’s tourism sector. Further details regarding visitor attendance and exhibitor feedback are expected to be released in the coming months.
