Doha, Qatar – The Qatar International Food Festival (QIFF) is set to introduce a new culinary experience in January 2026 with the “Open Fire Food Festival,” a two-day event curated and presented by American comedian and television host Steve Harvey. The festival, scheduled for January 16-17, 2026, at the 974 Stadium Precinct, will focus on the art of live-fire cooking and showcase renowned pitmasters from the United States. This addition aims to diversify QIFF’s offerings and attract a wider audience interested in food festivals and unique dining experiences.
The Open Fire Food Festival will feature interactive culinary demonstrations and signature flame-grilled dishes, creating a family-friendly atmosphere for attendees. Organizers anticipate a significant turnout, leveraging Harvey’s popularity and the growing interest in barbecue and outdoor cooking globally. The event is expected to contribute to Qatar’s tourism sector and reinforce its position as a hub for international cultural events.
Expanding Qatar’s Culinary Landscape with the Open Fire Food Festival
Qatar has been actively promoting itself as a destination for diverse cultural and entertainment events, and the QIFF plays a crucial role in this strategy. The festival, traditionally showcasing a wide range of cuisines, has consistently drawn large crowds since its inception in 2010. This year’s addition of the Open Fire component represents a deliberate effort to introduce specialized culinary themes and cater to evolving consumer preferences.
The 974 Stadium Precinct, a venue built for the 2022 FIFA World Cup, provides a spacious and modern setting for the event. Its accessibility and existing infrastructure make it an ideal location for large-scale culinary events. The choice of venue also aligns with Qatar’s commitment to sustainable practices, as the stadium is partially constructed from shipping containers.
Featured Chefs and Culinary Focus
Alongside Steve Harvey, the Open Fire Food Festival will host several award-winning pitmasters. These include Melissa Cookston, known for her expertise in whole-hog barbecue; Moe Cason, a celebrated chef specializing in Southern cuisine; and Bob Trudnak, recognized for his innovative approach to smoked meats. These chefs will share their knowledge and techniques through live demonstrations and workshops.
The festival’s focus on open-fire cooking reflects a broader trend in the culinary world. This style of cooking, which emphasizes the use of wood and charcoal to impart unique flavors, has gained popularity in recent years, driven by a desire for more authentic and rustic dining experiences. The event will likely showcase various techniques, from traditional smoking to more modern grilling methods.
Impact on Qatar’s Tourism and Economy
Qatar’s tourism sector has been steadily growing, with a focus on attracting visitors interested in cultural experiences and entertainment. The QIFF, and now the Open Fire Food Festival, contribute to this growth by offering unique attractions that appeal to both local residents and international tourists. According to data from the Qatar Tourism Authority, events such as these have a measurable positive impact on hotel occupancy rates and overall tourism revenue.
Additionally, the festival is expected to provide a platform for local businesses and entrepreneurs in the food industry. Opportunities for collaboration and knowledge exchange between international chefs and local culinary professionals could lead to innovation and the development of new food concepts. The event may also stimulate demand for locally sourced ingredients and products.
However, the success of the festival will depend on several factors, including effective marketing and logistical planning. Ensuring a smooth flow of visitors, managing food safety standards, and providing adequate parking are all critical considerations. The organizers will also need to address potential challenges related to weather conditions, as outdoor events in Qatar can be affected by high temperatures and humidity.
Looking ahead, the organizers have not yet announced plans for future iterations of the Open Fire Food Festival within QIFF. The response to the 2026 event will likely determine whether it becomes a recurring feature. Further details regarding ticket sales, specific demonstration schedules, and participating vendors are expected to be released in the coming months, and stakeholders will be watching closely to assess the festival’s overall impact on Qatar’s culinary scene and tourism industry.
The event also aims to promote Qatar cuisine alongside the international offerings.
