Oman is gearing up for a nationwide celebration of economic growth and consumer benefits with the upcoming “Oman Celebrates” campaign. Launched to commemorate His Majesty Sultan Haitham bin Tarik’s Accession Day, this Oman discounts initiative promises a month of incredible deals and promotional offers across the Sultanate. The Ministry of Commerce, Industry and Investment Promotion (MOCIIP) is spearheading the effort, aiming to invigorate the local market and provide substantial savings to residents and visitors alike.
A Boost to the Omani Economy: The “Oman Celebrates” Campaign
The 3rd edition of the “National Campaign for Discounts and Promotional Offers” will officially launch on Wednesday, January 7, 2026, with the main event taking place in Muscat. Running from January 11th to February 11th, 2026, “Oman Celebrates” is poised to be the largest such campaign to date. This year’s event is particularly significant, demonstrating a strong commitment to economic diversification and supporting Omani businesses.
Record-Breaking Participation
A key indicator of the campaign’s growing success is the dramatic increase in participating commercial outlets. This year, a remarkable 814 businesses have signed up to offer discounts, representing a staggering 154% increase compared to the first edition. This surge in participation clearly reflects the positive impact the campaign has had on the local market and the strong demand from both businesses and consumers. The Oman Chamber of Commerce and Industry (OCCI) has been instrumental in encouraging widespread involvement.
Objectives and Benefits of the Oman Discounts Campaign
The primary goal of “Oman Celebrates” is multifaceted. It aims to stimulate economic activity across Oman, providing a much-needed boost to sales figures for local businesses. However, the campaign isn’t solely focused on commercial gains; it also prioritizes consumer welfare by making a wide range of products more affordable and accessible.
Supporting Local Businesses and SMEs
A core tenet of the campaign is the support of Omani businesses, particularly Small and Medium Enterprises (SMEs). By encouraging increased sales and foot traffic, “Oman Celebrates” provides a vital platform for these businesses to thrive and contribute to the national economy. The initiative also aims to attract investment and foster a more competitive business environment.
Affordable Access for Consumers
The campaign is designed to benefit consumers from all walks of life. By offering substantial discounts on essential goods and services, “Oman Celebrates” helps to alleviate financial burdens and improve the purchasing power of individuals and families. This is particularly important in the current global economic climate. The promotional offers will span a diverse range of products, including electronics, clothing, household goods, and more.
Partnerships and Launch Ceremony Details
The success of “Oman Celebrates” hinges on strong collaboration between key stakeholders. The Ministry of Commerce, Industry and Investment Promotion is working closely with the Oman Chamber of Commerce and Industry (OCCI) and the Consumer Protection Authority to ensure a smooth and impactful campaign.
The official launch ceremony will be held under the auspices of Faisal Abdullah Al Rawas, Chairman of the Board of Directors of the Oman Chamber of Commerce and Industry, signifying the OCCI’s strong endorsement and commitment to the initiative. This high-profile event will set the stage for a month of exciting deals and economic activity.
Expanding Reach: Local and International Brands
“Oman Celebrates” isn’t limited to local brands. The campaign actively encourages participation from international retailers and businesses operating within Oman. This broader participation not only enhances the variety of Oman sales available to consumers but also strengthens Oman’s position as an attractive destination for foreign investment.
Meanwhile, the Consumer Protection Authority will play a crucial role in ensuring fair trade practices and protecting consumer rights throughout the campaign period. This oversight is essential for maintaining trust and ensuring a positive experience for all involved.
Looking Ahead: The Future of Oman’s Discount Campaigns
The “Oman Celebrates” campaign represents a significant step forward in Oman’s efforts to diversify its economy and promote sustainable growth. The overwhelming response from businesses and the clear benefits to consumers suggest that this initiative will continue to evolve and expand in the years to come. The success of this year’s campaign will undoubtedly pave the way for even more ambitious and impactful initiatives in the future.
Stay tuned for more updates and details on participating outlets and specific discounts as the launch date approaches. Don’t miss out on the opportunity to take advantage of the incredible savings and celebrate Oman’s progress!
