The much-anticipated third edition of Musandam Winter (Qitaf Musandam) has been officially announced by H.E. The Governor of Musandam at an exclusive event at the W Hotel in Muscat. The upcoming season, starting in November and running till April, aims to showcase the unique beauty and culture of Oman’s northernmost peninsula. The event at the W Hotel gathered senior officials from various ministries and government organizations, marking a significant moment as the Governor signed agreements with leading entities and companies to kickstart preparations for the festival.
Among the key highlights of the event was the signing of agreements with Oman’s top entities and companies such as Oman Chamber Of Commerce & Industry Musandam Governorate, SME Authority, Oman Football Association, OQ EP, Omran Group, Nama Group, Omantel, Vodafone, Oman Development Bank, Gate 10, MAS Ventures, Hala FM, and Mubashir. These partnerships aim to boost Musandam’s visibility on a national and global level, positioning the region as a premier tourist destination. Public-private partnerships play a crucial role in raising Musandam’s profile as a tourist hotspot, offering companies the opportunity to support the festival and gain visibility among a global audience.
H.E. the Governor emphasized the importance of marketing campaigns to showcase Musandam’s unique offerings and attract tourists. Various sponsorship options have been made available for companies interested in supporting the festival, providing a high return on investment and aligning their brands with Musandam’s growing appeal. The sponsorship tiers – Partner, Champion, Patron, and Ally – offer companies flexibility in choosing their level of involvement and provide unique benefits such as media visibility and exclusive privileges during the festival. Musandam officials are confident that with the right partnerships, the festival can drive economic growth in the region.
With the increasing interest in Oman as a travel destination, Musandam Winter is expected to become a significant tourism event in the region. This year’s festival aims to have a stronger global reach with planned media coverage and promotional campaigns to showcase Musandam’s beauty and attractions to a wider audience. The festival holds immense potential for growth, not only for Musandam but also for the companies and organizations involved, ensuring that Musandam Winter continues to gain prominence and become a must-visit destination for tourists seeking adventure and tranquillity in a stunning natural setting.
Musandam’s geography offers endless opportunities for adventure and relaxation, with its fjords, mountains, and crystal-clear waters providing a backdrop for activities such as hiking, mountain biking, rock climbing, kayaking, snorkelling, and scuba diving. The region’s rich history and culture can be explored through ancient forts, traditional villages, bustling souks, traditional performances, handicraft exhibitions, and local cuisine, allowing visitors to immerse themselves in Oman’s vibrant heritage. The festival promises to elevate Musandam to new heights, with partnerships formed at the W Hotel event playing a vital role in driving its success and positioning it as a leading global tourist destination.
As the festival approaches, excitement is building for the opportunities it brings for both Musandam and the companies involved. By working together, public and private entities can ensure that Musandam Winter continues to grow and attract tourists from around the world, highlighting the region’s beauty, culture, and attractions. With various sponsorship opportunities available, companies have a unique chance to be part of Musandam’s transformation and help drive its prominence as a must-visit destination for travellers seeking adventure and relaxation in a breathtaking natural setting.
