Nizwa Industrial City is experiencing a surge in investment, solidifying its position as a key driver of Oman’s industrial growth. Recent figures reveal a strong start to 2025, with ten new investment applications received in the first half of the year, signaling continued confidence in the region’s economic potential. This positive trend underscores the effectiveness of the Public Establishment for Industrial Estates (Madayn) in attracting and facilitating industrial development within the Sultanate.
Nizwa Industrial City: A Magnet for Investment in Oman
The latest data from Madayn demonstrates a robust and expanding industrial landscape in Nizwa. Of the ten new applications, seven have already been localized, representing a substantial investment of OMR12 million. These projects will be built on a considerable area exceeding 92,000 square meters, further expanding the city’s footprint and capabilities.
This influx of capital brings the total number of projects currently operating within Nizwa Industrial City to an impressive 190. The combined investment volume across these projects now surpasses OMR514 million, a testament to the city’s attractiveness to both domestic and international investors. Crucially, this growth isn’t just about numbers; it’s about creating opportunities for the Omani workforce.
Employment and Omanisation Rates
Currently, over 6,100 individuals are employed within the various projects in Nizwa Industrial City. A significant achievement is the Omanisation rate, which exceeds 45 percent. This demonstrates Madayn’s commitment to supporting the Sultanate’s nationalization goals and providing meaningful employment for Omani citizens. The industrial city occupies a vast 7.2 million square meters, providing ample space for continued expansion and the development of new industries.
Ongoing Development Projects & Future Expansion
Madayn isn’t resting on its laurels. Engineer Ishaq bin Ibrahim Al-Kharousi, Acting Director General of Nizwa Industrial City, highlighted the ongoing implementation of several vital projects designed to enhance the city’s infrastructure and support its growing business community.
One key initiative is the Madayn Pioneer Complex, a collaborative effort with the Small and Medium Enterprises Development Authority (SMEDA). This project, nearing completion with over 80% finished by the end of the first half of 2025, will provide dedicated workshops for SMEs. The complex represents an investment of OMR1.2 million and will house ten workshops, fostering innovation and entrepreneurship within the industrial city.
Infrastructure Improvements and Master Planning
Beyond the Pioneer Complex, Madayn has also finalized the tender process for consultancy studies focused on a new residential project and essential general maintenance work for existing facilities. These improvements are vital for attracting and retaining skilled workers and ensuring the long-term sustainability of the industrial city.
Looking further ahead, the preparation of the master plan for the fifth phase of Nizwa Industrial City is complete. This ambitious expansion will add another four million square meters to the city’s capacity, paving the way for future growth and diversification. This expansion is crucial for accommodating the increasing demand for industrial space and attracting new investment opportunities. The focus remains on creating a world-class industrial hub that supports Oman’s Vision 2040.
Diversification and Sustainability in Nizwa’s Industrial Growth
Nizwa Industrial City is actively working to diversify its industrial base and promote environmentally sustainable practices. Several new factories are slated to open in key sectors, including medical and food supplies, oil and gas, and iron fabrications. This diversification will reduce reliance on any single industry and create a more resilient economic ecosystem.
Furthermore, Madayn is prioritizing environmental sustainability through a range of initiatives. These include increasing green spaces in collaboration with the Environment Authority, encouraging companies to adopt solar energy solutions to reduce their electricity consumption, and actively supporting the localization of projects specializing in the recycling of aluminum and copper. This commitment to sustainability not only benefits the environment but also enhances the city’s appeal to socially responsible investors.
The promotion of local manufacturing is also a key component of Madayn’s strategy, aiming to reduce reliance on imports and boost the Omani economy. By attracting and supporting businesses that produce goods locally, Nizwa Industrial City is contributing to a more self-sufficient and competitive industrial sector.
Nizwa Industrial City’s success is a clear indication of the effectiveness of Madayn’s strategic vision and its commitment to fostering a thriving industrial environment. The combination of new investment, infrastructure development, and a focus on sustainability positions Nizwa as a leading industrial destination in Oman and a key contributor to the nation’s economic diversification.
In conclusion, the impressive growth witnessed in Nizwa Industrial City during the first half of 2025, with OMR12 million in new localized investments and a continued focus on Omanisation and sustainability, highlights its crucial role in Oman’s industrial future. We encourage potential investors and businesses to explore the opportunities available within this dynamic and rapidly expanding industrial hub. For more information on investment opportunities and Madayn’s initiatives, please visit their official website.

