Momcozy, a leading global provider of wearable breast pumps, has partnered with Saudi Arabia’s Mabrook Initiative to bolster postnatal education and breastfeeding support within the Kingdom’s hospitals. The collaboration aims to improve maternal health outcomes and align with Saudi Arabia’s Vision 2030 goals for preventative healthcare and family empowerment. This initiative will provide resources and education to new mothers during a critical period of adjustment.
The Mabrook Initiative, supported by the Ministry of Health and Riyadh Health, currently operates in over 25 public and private hospitals across Riyadh, the Western Region, and the Eastern Region. It reaches approximately 6,000 mothers monthly, representing around 15% of all births in Saudi Arabia annually. The partnership with Momcozy will enhance the program’s reach and impact.
Enhancing Breastfeeding Support with Wearable Breast Pumps
Breastfeeding rates in Saudi Arabia, while generally positive, face challenges related to knowledge gaps and practical difficulties experienced by new mothers. The Mabrook Initiative addresses these issues by providing evidence-based information on breastfeeding techniques, newborn care, and postpartum wellbeing. Momcozy’s contribution focuses on professional health education delivered within hospitals, specifically emphasizing breastfeeding awareness and the practical application of wearable breast pumps.
Key Components of the Partnership
Momcozy is providing maternity packages designed to support mothers during the initial postpartum phase. These packages aim to increase confidence and clarity as mothers navigate early breastfeeding challenges. Additionally, the company is working with hospital teams to ensure consistent and accurate breastfeeding education is delivered to all families.
The integration of Momcozy’s popular M9, M5, and M6 wearable breast pumps into the program is intended to demonstrate the benefits of hands-free pumping. These models offer convenience and flexibility, allowing mothers to maintain milk supply while balancing work, home life, and other commitments. This aligns with the growing need for adaptable breastfeeding solutions.
According to a statement from Momcozy, the partnership reflects a long-term commitment to maternal wellbeing and supports the Kingdom’s national health priorities. Lalaina Rabary, Marketing Manager at Momcozy, highlighted the goal of ensuring all mothers have access to knowledge and confidence in the days following childbirth.
The Mabrook Initiative is part of a broader effort within Saudi Arabia to improve healthcare access and quality, particularly for women and children. Vision 2030, the Kingdom’s strategic framework, prioritizes preventative health measures and aims to enhance the overall quality of life for citizens. This partnership directly contributes to these objectives by empowering new mothers with the tools and knowledge they need to succeed.
Momcozy’s involvement began in the early stages of the Mabrook Initiative and is currently scheduled to continue through 2026. The company plans to expand its contributions as the initiative grows, adapting to the evolving needs of hospitals and families throughout the Kingdom. The success of the program will likely be measured by tracking breastfeeding initiation and duration rates, as well as maternal satisfaction with postnatal care.
Looking ahead, the Ministry of Health will likely assess the impact of the Mabrook Initiative on key maternal health indicators. Further expansion of the program to additional hospitals and regions is also anticipated, pending available funding and demonstrated effectiveness. Monitoring the integration of new technologies, such as wearable breast pumps, and their impact on breastfeeding rates will be crucial for future program development.
