The beauty industry in the Middle East is thriving with an estimated worth of $47 billion by 2027, attracting new players seeking to capitalize on the booming market. Avanta Trading, a disruptor in the region’s beauty retail sector, aims to introduce top-tier brands to the Middle East market through a tailored approach. Central to Avanta’s ethos is its expert team, with co-founder Guzal Ergasheva, a long-term Dubai resident, bringing her expertise as the co-owner of Prive7, a beauty maison in Dubai & Abu Dhabi.
Ergasheva emphasizes the importance of choosing the right distributor as a critical factor for brands looking to succeed in the region. Avanta offers a range of services from logistics and regulation to business development, as well as comprehensive international standard training programs for sales staff and beauty therapists. Their dynamic marketing services are tailored to Middle Eastern buying behaviors and consumer patterns, crafting culturally relevant campaigns that resonate with consumers.
Avanta’s success can be attributed to its access to key partners across various locations such as beauty lounges, luxury department stores, grooming centers, and premium hotel groups. They also utilize an online business-to-consumer platform approach, ensuring a wide reach across different consumer segments. Representing over 8 partners including Think of Nail, The Allure of Beauty, Gemology, Rephase, British Barbers Association, and We Are Feel Good Inc, Avanta delivers products that cater to the diverse needs of high-net-worth clients focusing on quality, innovation, and excellence.
Ergasheva expresses excitement about debuting Avanta in the Middle East, a region known for sophistication and quality appreciation. The journey in the region has been rewarding, and Avanta looks forward to providing unparalleled beauty entry to market solutions, with a focus on the demand from Dubai, KSA, and Qatar markets in 2024. With a strong team and a strategic approach, Avanta is poised to make a significant impact in the Middle East beauty industry, offering high-quality products and services tailored to the unique preferences of the region’s consumers.
