Minimalist, a local brand known for its premium range of watches, jewellery, sunglasses, leather goods, and perfumes, has recently opened a new store in Yas Mall, Abu Dhabi. The store, the brand’s second location, follows the success of its first store in Dubai’s Mirdif City Centre. The new store in Yas Mall features a unique and luxurious design, including a VIP Room for personalised shopping experiences and a gahwa serving area to offer a touch of local hospitality.
Founder Ahmad Yousuf expressed his pride in the team’s hard work in creating the store, stating that it encapsulates the essence of the brand and marks a new chapter in its journey. The decision to open a store in Yas Mall was driven by strong customer demand, as Abu Dhabi is home to a significant portion of Minimalist’s customer base. The new store is larger, allowing for the showcasing of exclusive limited-edition pieces and the brand’s new diamond watch collection.
Visitors to the Yas Mall store can expect an enhanced shopping experience with exceptional customer service and the opportunity to explore Minimalist’s innovative designs. A dedicated display also showcases the intricate process of transforming genuine camel leather into luxurious goods, all of which are handmade in the UAE. Minimalist was founded with a vision to create simple products inspired by Emirati culture and heritage, featuring intricate details such as Arabic numeral dials on watches and handmade leather goods made from camel leather.
In conclusion, Minimalist’s new store in Yas Mall, Abu Dhabi, represents a significant milestone for the brand as it expands its presence in the region. The store’s unique design elements and exclusive offerings cater to the brand’s discerning customer base, highlighting its commitment to quality and luxury. With a focus on Emirati culture and heritage, Minimalist continues to innovate and create products that resonate with customers seeking unique and elegant pieces. Visit the new Minimalist store in Yas Mall for a shopping experience that combines luxury, craftsmanship, and local hospitality.
