Are you a gamer who struggles to enjoy your favorite snacks while playing video games? Heinz, the iconic brand known for its ketchup, has introduced a solution to this common dilemma with the launch of a new robotic snack dipper called ‘Hum Hum’. This groundbreaking device was unveiled at the eSports World Cup in Saudi Arabia and is designed to revolutionize the gaming experience by feeding snacks to players without them having to take their hands off the controller.
Research conducted by Heinz showed that 90% of gamers face challenges when it comes to snacking during gameplay, with 75% expressing a desire to snack while playing. The Hum Hum was created to cater to this need, offering a hands-free solution that allows gamers to dip their snacks in sauces, particularly Heinz ketchup, while staying fully engaged in their games. The device features a mechanical hand that automatically dips snacks in sauce and feeds them to the player, controlled by pedals to ensure minimal interruption.
Passant El Ghannam, Head of Marketing at Kraft Heinz MEA, described the Hum Hum as an “irrational act of love” towards gamer consumers who love Heinz sauces. The device is seen as a gift to the gaming community, enhancing their gaming sessions with an uninterrupted and saucy experience. Future versions of the Hum Hum are expected to include advanced features such as voice command recognition and face recognition technology to further enhance the user experience.
The introduction of the Hum Hum not only satisfies gamers’ cravings but also enhances the overall gaming experience, making every gaming session seamless and enjoyable. The eSports World Cup in Saudi Arabia, where the Hum Hum was launched, is set to conclude with a closing ceremony on August 24 featuring performances by Steve Aoki and Kid Cudi. Professional gamers from around the world are competing in various video games for prize pools of up to USD 5 million, making it a highly anticipated event in the gaming community.
