HONOR officially launched its flagship Magic8 Pro smartphone in Saudi Arabia during a major event held at The Arena Riyadh Venue. The launch, attended by approximately 1,000 guests including media, business leaders, and tech influencers, marked the start of pre-orders and an exclusive bundle offer for early adopters in the Kingdom. The company positions the Magic8 Pro as its most advanced AI-powered mobile photography device, reflecting its growing commitment to the Saudi tech market.
The introduction follows a year of expansion for HONOR in Saudi Arabia, including increased retail presence and partnerships with local creators. Pre-orders for the device began immediately after the launch event, offering consumers a choice of configurations and a complimentary HONOR Pad V9 with each purchase. This move underscores HONOR’s focus on providing value to Saudi consumers and fostering its growth within the region’s competitive smartphone landscape.
Revolutionizing Mobile Photography with the HONOR Magic8 Pro
A key focus of the HONOR Magic8 Pro’s design is advanced mobile photography. The device incorporates a 200MP AI Ultra Night Telephoto camera, engineered to deliver enhanced clarity and detail, particularly in low-light conditions. According to HONOR, this camera system represents the most significant advancement in their mobile imaging technology to date.
The camera capabilities are supported by HONOR’s proprietary AI imaging engine, offering features such as AI Super Zoom and a suite of AI-powered creative tools. These tools include AI Eraser, AI Cutout, AI Outpainting, AI Upscale, AI Color and a cinematic Magic Color mode. These features aim to simplify complex editing processes and enable users to achieve professional-quality results.
Enhanced Performance and Power
Beyond photography, the HONOR Magic8 Pro boasts a Snapdragon 8 Elite Gen 5 Mobile Platform, promising industry-leading performance in CPU, GPU, and AI computing. Additionally, the device introduces a GPU-NPU Heterogeneous AI super-resolution and frame-generation technology, designed to optimize gaming experiences by boosting frame rates and resolution.
HONOR emphasizes the device’s endurance with a 7100mAh silicon-carbon battery. SuperCharge technology, supporting both 100W wired and 80W wireless charging, is included to minimize downtime and provide users with flexible recharging options.
Strategic Investment in the Saudi Market
Jerry Liao, General Manager of HONOR Saudi Arabia, stated the launch reflects the company’s dedication to supporting technological innovation and creativity within the Kingdom. HONOR’s regional GTM Director, Zhang Qing, highlighted the growing influence of the brand in Saudi Arabia’s consumer technology sector. This growth is attributed to increased investment in understanding local consumer preferences and building strong partnerships.
Saudi tech influencer Faisal Alsaif, who tested the device, reportedly praised the HONOR Magic8 Pro’s low-light photography enhancements. He noted the device’s ability to capture clear, stable, and detailed images, making it a strong option for Saudi creators prioritizing visual quality. This influencer endorsement is a component of HONOR’s marketing strategy in the country.
The HONOR Magic8 Pro is available in Gold and Black, with pricing starting at 4,199 SAR for the 12GB + 512GB configuration and 4,899 SAR for the 16GB + 1TB model. Consumers can purchase the device through major retailers including Jarir, Extra, STC, HES, and select independent stores.
Looking ahead, HONOR has indicated plans to reveal further details regarding its regional strategy and ecosystem expansion in the coming months. The company’s continued success in Saudi Arabia will likely depend on its ability to adapt to evolving consumer demands and maintain strong relationships with local partners and the burgeoning creator economy. Future developments concerning smartphone market share and artificial intelligence integration will be key indicators to monitor.
