Home Centre has recently launched five new Ramadan-inspired collections that celebrate the rich heritage of the Middle East, North Africa, and the Indian sub-continent. These collections, named Desert Elegance, Faris, Sama, Noura, and Kashida for Home Centre, are designed to cater to a wide range of tastes and budgets, allowing customers to create unique and stylish living spaces during the holy month.
The Desert Elegance collection draws inspiration from the magical spirit of the desert and classic mid-century design. It incorporates organic shapes, bold patterns, earthy tones, and striking silhouettes to create warm and cozy living and dining spaces for gatherings with loved ones. The Faris collection is inspired by Arabian horses, featuring luxurious marbles and shimmering metallics to make a striking yet elegant impact in any home.
The Sama collection is characterized by fluid shapes and ripple effects, creating sophisticated signature pieces that can elevate any space. With flowing lines, gold accents, and sumptuous velvets, this collection offers a premium and organic feel. The Noura collection takes inspiration from modern mashrabiya architecture and structured origami designs, using soft neutral colors and textures to evoke a sense of serenity and calm.
In collaboration with Kashida Design, Home Centre has created an exclusive collection titled Kashida for Home Centre. This collection features artistic Kufic script and calligraphy, adding a sense of cultural richness to wall art, furniture, dining sets, and more. These curated collections offer a balance between trendy and traditional styles, allowing customers to infuse their homes with their unique creativity during Ramadan.
The ‘Make More Room for Ramadan’ Collection was launched at a VIP event in Dubai, where guests experienced the new collections through five sensory zones. The event included a luxury Majlis, a table scaping masterclass, a summer zone, a desert elegance zone, and traditional calligraphy art, providing a soulful discovery of the Ramadan collection. Siddarth Sivaprakash, head of marketing at Home Centre, emphasized the concept of “Making More Room for Memories during Ramadan,” encouraging individuals and families to expand the intangible spaces within their hearts and homes during the holy month.
All five Ramadan collections are now available in Home Centre stores across the MENA region and online. With a focus on individual expression and true choice, Home Centre aims to provide customers with a diverse range of styles and price points to create a truly memorable Ramadan experience at home. By celebrating the unique heritage of the region through these curated collections, Home Centre offers a blend of tradition and creativity that resonates with customers seeking to make their homes a reflection of their personal style during the holy month.
