Giordano Saudi Arabia recently marked a major milestone with its 30th anniversary celebration, highlighting three decades of growth and innovation in the Kingdom’s retail landscape. The event brought together loyal customers, mall partners, and long-serving team members who have contributed to the brand’s success.
The anniversary celebration featured a mini fashion show tracing Giordano’s evolution from 1993 to 2025, as well as a video presentation showcasing the parallel journeys of Giordano and Saudi Arabia, both driven by ambition and shared values. According to Hani Abdulaziz Saab, Chairman of the Board of Directors of Giordano Saudi Arabia, the milestone represents more than just business success, but a partnership with the people of Saudi Arabia.
Giordano’s Commitment to Quality and Service
Giordano’s success in Saudi Arabia can be attributed to its commitment to superior service, excellent quality, and great value. The brand’s merchandise mix of relaxed and smart casuals has proven popular across various age groups and nationalities, demonstrating its global appeal. Colin Currie, CEO of Giordano International, noted that the team in Saudi Arabia has exemplified the brand’s philosophy with excellence and authenticity.
Ahmadullah, Managing Director of Giordano Saudi Arabia, emphasized that the brand’s success is built on trust, teamwork, and its core values of Quality, Knowledge, Innovation, Simplicity, and Service. Giordano’s customer responsiveness is at the heart of its system, with information, speed, and simplicity driving its operations.
Giordano’s Future Plans and Vision 2030
The 30th Anniversary event reaffirmed Giordano’s leadership in casual apparel retail and its commitment to supporting Vision 2030. The brand plans to continue elevating customer experience, nurturing local talent, and strengthening partnerships across the Kingdom. As Giordano looks to the future, it is expected to build on its legacy and explore new opportunities in the Saudi market.
With a global presence of over 1,700 stores in 30 countries, Giordano is well-positioned to continue its growth trajectory. The brand’s flexible approach to fashion retail has enabled it to adapt to changing trends while maintaining its commitment to quality and simplicity.
Regional Expansion and Growth
Giordano is one of the top five clothing retailers in the Arab region, with a strong presence in Saudi Arabia. The brand’s success in the region can be attributed to its ability to balance global trends with local preferences.
As the retail landscape in Saudi Arabia continues to evolve, Giordano is expected to remain a key player, driven by its commitment to quality, service, and innovation. The brand’s next steps will be closely watched by industry observers, particularly in relation to its plans for further expansion and growth in the Kingdom.
