Galadari Brothers, a prominent entity in the UAE’s business landscape with a history of more than six decades, has unveiled a new brand identity and vision to reflect its current and future aspirations. With interests in various industries such as heavy equipment, motors, media, food & beverage, engineering, travel & tourism, real estate, sports, facilities management, and contracting, Galadari has rebranded to showcase its commitment to diversifying its successful business model. The company will now be represented by a distinct single-letter logo ‘G’, symbolizing its forward-thinking approach and dedication to delivering lasting value to its customer base.
Since its establishment in 1960, Galadari has built a reputation as a dynamic, accessible, and trustworthy organization, not only in the UAE but also globally. The group is associated with leading brands such as Baskin Robbins, Dunkin’, Halla Shawarma, Mazda, Komatsu, Kawasaki, JCB, Kyochon, Sitrak, and more. The unveiling of the new brand identity took place at a festive event attended by officials and staff representing over 50 nationalities. Mohammed Galadari, Co-Chairman, and Group CEO, expressed his excitement for the new era, highlighting the company’s resilience, commitment to excellence, and collective pursuit of innovation.
The contemporary design of the ‘G’ logo was developed through an inclusive process involving input from all stakeholders through extensive surveys and discussions. Mohammed emphasized the company’s core values and its family-centric approach, stressing the importance of a defined vision and mission. Armand Andrea, Group Chief Marketing Officer, reflected on Galadari’s journey of growth and innovation, citing significant milestones achieved by the company over the years. The rebranding aims to elevate Galadari’s brand experience, reputation, and global standing, inspiring clients to view it as a global conglomerate and brand.
The official launch of the transformation on May 15 marked a significant milestone in Galadari’s journey towards greater heights. The updated logo, website, commitments, communication strategy, and visual identity reflect the company’s unified identity and commitment to delivering exceptional experiences to its customers worldwide. The grand reveal event was filled with excitement and anticipation, celebrating community and promising exciting new beginnings for Galadari. As the company looks ahead to a future filled with greater triumphs, it anticipates reaching new levels of success under the revamped brand identity.
Overall, Galadari Brothers’ rebranding signifies a new chapter in its legacy, reflecting its commitment to innovation, growth, and excellence in the ever-evolving business landscape. With a strong focus on customer value and community spirit, the company aims to solidify its position as a global pioneer and leader in the diverse industries it operates in. As Galadari embarks on this new era with its revitalized brand identity, it looks forward to continued success, growth, and prosperity in the years to come.
