Galadari Brothers, a conglomerate known for pioneering growth and cultivating brands, divisions, and communities, have recently unveiled a new logo, visual identity, commitments, and brand positioning. This rebranding is aimed at taking Galadari to even greater heights under the visionary leadership of their Co-Chairman and GCEO, Mohammed Galadari, and the creative guidance of their GCMO, Armand Andrea. The rebranding project also involved the creation of a new sonic identity by WithFeeling, a company specializing in original music composition and sonic branding.
WithFeeling’s Managing Director, Chris Atkins, emphasizes the power of sound as a storytelling medium that triggers emotions and drives business growth. The new sonic identity created for Galadari aims to create inspiring brand tracks for corporate films, infusing them with grandeur while reflecting the warm personality of the brand. By opting for an orchestral arrangement infused with modern synth elements, WithFeeling has aimed to contemporize the sound and make it memorable.
The new four-note sonic logo, reflecting the four syllables of ‘Galadari,’ serves as a concise and memorable auditory signature that encapsulates the brand’s identity. The collaboration between Galadari and WithFeeling led to the creation of a sonic identity that surpasses all in the audio field, being instantly recognizable, dramatic in its simplicity, and memorable in its execution. This marks a significant milestone for Galadari Brothers as they venture into the realm of audio branding for the first time.
Armand Andrea, Group Chief Marketing Officer at Galadari Brothers, expresses pride in the revamped brand’s look and feel, as well as the newly created sonic identity. The company looks forward to exploring ways to further integrate the sonic identity into other organizational touchpoints. As they move forward, Galadari Brothers are confident that their music tracks will create an instant connection with their audience, enhancing brand recognition and engagement.
In conclusion, the collaboration between Galadari Brothers and WithFeeling has led to the creation of a distinctive sonic identity that complements the company’s rebranding efforts. By incorporating sound as a powerful storytelling tool, Galadari aims to forge deeper connections with their audience and leave a lasting impact through memorable audio experiences across various touchpoints. This new sonic identity marks a significant step in Galadari’s journey towards continued innovation and growth in the business landscape.
