Kuwait is gearing up to host a major sporting event – the French Super Cup – at the iconic Jaber Al-Ahmad International Stadium this Thursday. This highly anticipated clash between Paris Saint-Germain and Marseille is expected to draw a large crowd and significantly boost Kuwait sports tourism. Authorities and sponsors are working diligently to ensure a seamless experience for fans, from traffic management to exciting pre-match entertainment.
Preparing for the French Super Cup in Kuwait
The event marks a significant moment for Kuwait, showcasing its ability to host high-profile international competitions. The focus is not just on the game itself, but on creating a memorable experience for everyone involved, including visiting fans from France and local football enthusiasts. Extensive preparations are underway to manage the influx of people and ensure a safe and enjoyable atmosphere.
Traffic and Parking Arrangements
The Interior Ministry announced comprehensive traffic and parking plans on Tuesday to minimize congestion and facilitate smooth access to the stadium. Designated parking areas, numbered 1 to 10, will be available directly at the Jaber Al-Ahmad International Stadium.
Additionally, parking spaces have been secured at the Public Authority for Applied Education and Training (PAAET), conveniently located near gates 5 to 8. The College of Business Studies will also offer parking facilities. The ministry strongly urges all attendees to follow the guidance of traffic personnel and cooperate with security teams to ensure efficient movement and overall safety. “All concerned sectors are ready to implement the approved security and traffic arrangements,” a ministry spokesperson confirmed.
Boosting Kuwait Sports Tourism with Sponsorship & Entertainment
Beyond logistical arrangements, the event is being heavily promoted through strategic sponsorships and engaging entertainment. Kuwait Airways, the national sponsor, is playing a pivotal role in attracting fans and showcasing Kuwait as a desirable destination.
Kuwait Airways’ Role and Fan Incentives
Chairman Abdulmohsen Al-Fagaan revealed that Kuwait Airways will be offering a range of exciting prizes to fans, including coveted Platinum and Gold club passes. Economy-class tickets to destinations like Guangzhou and Paris, as well as business-class tickets to regional hubs, are also up for grabs. To accommodate the expected influx of French supporters, the airline is adding extra Boeing 777 flights to and from France. This demonstrates a clear commitment to supporting Kuwait’s tourism sector and enhancing the overall fan experience.
Pre-Match Entertainment & Fan Zones
The entertainment doesn’t stop with travel prizes. Sheikh Ahmed Al-Yousef Al-Sabah, chairman of the Kuwait Football Association, announced a spectacular 12-minute musical performance featuring renowned artists Cheb Khaled and Bader Al-Shuaibi. This performance, organized by the Ministry of Information and Visit Kuwait, will add to the vibrant atmosphere before the match. Gates at the Jaber Al-Ahmad International Stadium will open at 5 pm, allowing fans ample time to soak in the pre-game excitement. Over 90% of tickets have already been sold, with the remaining few available for purchase online.
Corporate Involvement and Economic Impact
Several corporate partners are contributing to the success of the event, further enhancing the fan experience and supporting the local economy. Zain Kuwait is creating a dedicated “fan zone” near gates 6 and 7, offering interactive games and football contests. They are also hosting pre-event activities at the popular Souq Al-Mubarakiya, aiming to generate buzz and attract a wider audience.
Kuwait Flour Mills & Bakeries also highlighted their commitment to leveraging the event to support both the local economy and tourism in Kuwait, drawing on their experience from previous regional sporting events. This collaborative effort demonstrates the widespread enthusiasm for hosting the French Super Cup and the potential benefits it brings to the nation.
The French Super Cup in Kuwait is more than just a football match; it’s a showcase of Kuwait’s capabilities as a host nation and a significant boost for its tourism industry. The meticulous planning, generous sponsorships, and exciting entertainment options all contribute to a promising event.
As the match draws closer, anticipation is building. With the majority of tickets already sold and comprehensive arrangements in place, Kuwait is ready to welcome fans from around the globe for a thrilling sporting spectacle. Don’t miss out on the action – secure your tickets online and be part of this historic event!

