Brightly Labs, a wellness and anti-aging products venture, was founded by Dr. Heike Lieb-Wilson and her daughter Victoria Wilson, with the goal of brightening the world. The company specializes in highly effective formulations like small-molecule collagen products. Dr. Heike and Victoria, who share a deep bond as mother and daughter, felt that Dubai’s dynamic market was the perfect place to launch Brightly Labs and make a positive impact. They were drawn to the city’s progressive atmosphere and openness to innovation, which aligned well with their vision.
Before starting Brightly Labs, Dr. Heike held various C-level roles in different industries. However, just before the pandemic, she decided to leave the corporate world to focus on her consultancy business and launch Brightly Labs with Victoria. Victoria, who sees her mother as a role model, was quick to join the venture, as they have always shared a close relationship and a passion for health and wellness. Together, they felt working in Dubai’s lively and diverse market would provide them with an opportunity to reach a broad audience eager for cutting-edge wellness solutions.
Dr. Heike, 55, originally from Germany, moved to the UAE in 2014 with her children Lucas and Victoria. The vibrant lifestyle and growth opportunities in Dubai’s retail and wellness industry motivated her to make the move. Victoria, who was born in Germany and moved to the UAE with her family, considers Dubai her home after living there for nearly 10 years. The duo plans to expand Brightly Labs’ product line with advanced anti-aging solutions and launch wellness programs tailored to clients’ needs in 2024.
The company is focusing on expanding its digital presence and providing personalised wellness solutions through technology. They aim to reach a broader audience, including other GCC countries and Europe, with a specific focus on Germany. Dr. Heike and Victoria are also passionate about making a difference in the community and plan to collaborate with local businesses and healthcare professionals to provide holistic wellness packages. They will offer workshops and seminars focusing on overall health, mindfulness, and nutrition to complement their product offerings.
Dr. Heike and Victoria have found incredible support for their entrepreneurial journey in the UAE, thanks to the country’s emphasis on innovation, health, and supportive business environment. The progressive policies and infrastructure in the UAE have helped them scale their business quickly and connect with a diverse range of clients. The duo is also dedicated to environmental and animal welfare causes, actively supporting rescue organizations and being members of the Rotary Club Eco Dubai to contribute to community service and make a positive impact.
In conclusion, Dr. Heike and Victoria’s journey in business and life is driven by their shared values and passions for wellness, the environment, and community service. Their commitment to these causes is reflected in their work at Brightly Labs and their involvement in various initiatives to give back to the community. The duo hopes to continue inspiring others through their podcast, business endeavors, and dedication to making a positive impact in the world.
