The digital economy in the Middle East is experiencing rapid growth, with Saudi Arabia’s customer experience market projected to reach $15 billion by 2027, reflecting an annual growth rate of 12%. Exotel, a leading AI transformation partner for customer engagement in emerging markets, has strengthened its presence in Saudi Arabia by launching the all-new Ameyo by Exotel. This platform integrates AI-powered customer engagement with Saudi Arabia’s first local CX cloud, aligning with the Kingdom’s Vision 2030 to build a digitally advanced and diversified economy. This strategic move demonstrates Exotel’s commitment to driving digital transformation across the region.
“This expansion is a significant milestone for Exotel’s global geo-strategy as we leverage our extensive experience across emerging markets to support Saudi Arabia’s digital transformation goals,” said Shivakumar Ganesan, Co-Founder & CEO of Exotel. By introducing the all-new local cloud for CX and AI solutions to Saudi Arabia, Exotel aims to empower enterprises with locally tailored technologies designed to drive operational excellence and customer-centric innovation. Exotel Engage X 2024, Exotel’s premier global flagship event, is making its debut in Riyadh after successful editions in Bengaluru and Gurugram, introducing the all-new Ameyo by Exotel with advanced AI and local cloud solutions designed to revolutionize customer engagement.
“Alongside this, our local telephony integration provides a strong communication infra layer for contact centre software and AI for communication to work seamlessly, enabling a unified customer experience across the customer journey from marketing to sales to support,” Ganesan concluded. The launch of Saudi Arabia’s first local CX cloud is a game-changer for the region’s customer engagement landscape, noted Sachin Bhatia, Co-Founder and CGO of Exotel. By integrating GenAI-powered solutions with robust cloud infrastructure, Exotel is not only meeting the immediate needs of businesses but also laying the foundation for a future where personalized, intelligent interactions are the norm.
Exotel, known locally as Ameyo, leverages its eight-year success in the Middle East with a robust portfolio of local customers to introduce AI-driven solutions that enhance customer experiences for enterprises across Saudi Arabia. The company’s expansion in Saudi Arabia reflects its commitment to supporting the Kingdom’s digital transformation goals and aligning with its Vision 2030 to build a digitally advanced and diversified economy. By introducing AI-powered customer engagement solutions through the all-new Ameyo by Exotel platform, Exotel aims to empower enterprises with locally tailored technology to enhance operational excellence and drive customer-centric innovation in the Middle East.
