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Gulf Press > Business > Elliott aims to shake up Southwest Airlines leadership by targeting board members
Business

Elliott aims to shake up Southwest Airlines leadership by targeting board members

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Last updated: 2024/08/14 at 1:02 PM
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Southwest Airlines is facing a boardroom battle with Elliott Investment Management seeking to replace 10 out of 15 directors and oust the current chief executive in an effort to improve performance. The stock price of Southwest has fallen by 24% in the last year, despite efforts to implement changes such as adding seats with more legroom and moving to assigned seating. The board nominees put forth by Elliott include former airline executives and consultants, showcasing a desire for major changes in leadership.

The airline’s board is set to evaluate Elliott’s proposed nominees as part of their ongoing board refreshment process. Shares of the carrier saw a slight increase in premarket trading in response to the announcement. Elliott’s candidates are positioned as individuals who bring relevant expertise, fresh thinking, and accountability to the airline. Elliott holds a significant stake in the airline, raising concerns for the current leadership at Southwest Airlines.

Elliott has expressed a desire to replace both the current CEO, Robert Jordan, and the Executive Chair, Gary Kelly. However, Jordan has noted that they are taking steps to transform the airline and have not engaged in meaningful conversations with Elliott. The hedge fund has a history of pressuring companies to make changes in leadership, as seen with Starbucks naming a new CEO after facing pressure from Elliott. Southwest has taken preventative measures by adopting a shareholder rights plan to fend off a potential takeover.

Analysts believe that investors are unlikely to vote out the current leadership without exploring a comprehensive go-forward plan. Southwest Airlines anticipates challenges in the third quarter with unit revenue expected to be flat to down 2%, while non-fuel operating costs are projected to rise. The airline has been facing pressure on earnings due to delays in plane deliveries from Boeing, impacting revenue and increasing cost pressures.

Southwest Airlines is navigating a period of uncertainty as it faces pressure from Elliott Investment Management to replace a significant portion of its board of directors and potentially oust the current chief executive. The airline’s stock price has seen a decline in recent months, prompting the need for strategic changes in leadership and operations. The proposed nominees by Elliott bring a wealth of expertise and fresh thinking to the table, signaling a potential shift in the direction of the airline.

The ongoing boardroom battle highlights the challenges that Southwest Airlines is currently facing in the midst of industry-wide overcapacity and pricing pressures. With concerns over earnings and operational costs, the airline is working towards a turnaround plan while also defending against potential takeovers. As the situation unfolds, investors will be closely watching to see how Southwest Airlines navigates the demands from Elliott and positions itself for future growth and success in a competitive market.

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News Room August 14, 2024
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