Zimbabweans value familial bonds and community ties, leading three sisters and their niece to start a business together. Thenji Moyo, Nomagugu Moyo, Nomagugu Matshazi, and Shamiso Malvas launched Moyoco Events in Dubai. The goal of the business is to help people celebrate milestone moments and special occasions with spectacular events. Thenji, a seasoned lawyer, and her younger sister, Nomagugu, both share a passion for creating unforgettable experiences for clients.
The foundation of Moyoco Events stems from a deep-rooted love for events that was passed down through generations. Nomagugu, a teacher by profession, explains that their late father’s talent for hosting memorable gatherings inspired the business. The team at Moyoco Events focuses on creativity, attention to detail, and commitment to excellence in crafting unique experiences for clients. Nomagugu, the creative director, brings her natural talent for creativity and event decor to the business, ensuring each event tells a unique story.
The business was able to register in the IFZA Freezone in Dubai quickly and efficiently, thanks to the supportive entrepreneurial environment in the UAE. The multicultural population in the UAE provides a diverse consumer base for Moyoco Events, allowing them to cater to various needs and preferences. The stakeholders of the business find the free zones in the UAE appealing due to benefits like tax exemptions and full ownership, contributing to the success and growth of small businesses in the region.
Starting a business with family comes with its unique set of challenges and rewards. It is crucial to define roles and responsibilities based on each member’s skills and interests to ensure smooth operations. Open communication and regular check-ins help address concerns and keep everyone aligned. Setting boundaries between business and personal time is essential, as well as being prepared for conflicts and approaching them constructively. Moyoco Events emphasizes the importance of compromise and constructive conflict resolution within the family business.
