Chery, a prominent Chinese independent automobile brand, has earned a spot on the prestigious 2024 Fortune Global 500 list, appearing at 385th place with an operating revenue of USD 39.0917 billion. This accomplishment highlights Chery Group’s global competitiveness and sets the stage for future growth. One of the key contributors to Chery’s success is its new personalized brand, OMODA & JAECOO, which targets the global market. Over the past year, OMODA & JAECOO has consistently exceeded 20,000 units in monthly sales and has contributed significantly to the group’s total export volume, making it the fastest-growing automotive brand worldwide.
Since its launch just over a year ago, OMODA & JAECOO has made significant strides, expanding into more than 40 global markets and launching its products in over 20 countries. With a network of over 800 dealership stores worldwide, the brand has solidified its presence on the global stage. At the Beijing International Automotive Exhibition earlier this year, OMODA E5, J7 PHEV, and J8 PHEV made their grand debut, drawing attention from high-level government officials, industry leaders, and partners from multiple countries. OMODA & JAECOO’s global delegation also initiated a 5,000-kilometer expedition called “Go Paris” during a sports event in Paris, showcasing the brand’s unique charm and commitment to innovation.
As 2024 unfolds, OMODA & JAECOO prepares for a period of robust growth amidst a landscape of both opportunities and challenges. The brand is focusing on the development and promotion of key flagship models, including the OMODA 7, JAECOO 7 PHEV, and JAECOO 5. Shawn Xu, CEO of OMODA & JAECOO International, recently announced his personal oversight of extreme high-temperature testing for the OMODA 7 PHEV in Turpan, China, emphasizing the brand’s commitment to quality and performance. Additionally, the launch of the brand’s new flagship model, JAECOO 5, will involve collaboration with global seed users to create unique adventure travel itineraries, further enhancing the brand’s appeal to a diverse audience.
In a bid to engage global users and showcase individual styles, OMODA & JAECOO has launched a global user selection activity titled “Championing the Road Ahead”. This initiative aims to recruit star users in categories such as faster traffic “champions” and stronger group leader “champions” to participate in the “2024 Global User Summit”. Interested individuals can provide their opinions through quick brand surveys available on OMODA and JAECOO’s official websites.
Overall, Chery’s success on the Fortune Global 500 list and the rapid growth of OMODA & JAECOO demonstrate the brand’s commitment to innovation, global expansion, and customer engagement. With a focus on key flagship models and unique marketing initiatives, OMODA & JAECOO is well-positioned to lead the automotive industry into the future, setting new standards for performance, design, and user experience.
