For the first time, Hankook Tires appeared as an official and Exclusive sponsor of Formula E in Diriyah after Hankook Tires became the Exclusive Technical Partner and Official Tire Supplier for Formula E racing as of the beginning of 2023.
However, this partnership associated with one of the most important car races in the world, which is considered the future race in speed sports, based on the fact that it is dedicated to electric cars that are witnessing global interest in switching to and rely on them for mobility.
On the occasion of its partnership with Formula E, Hankook Tires presented its new product (iON Race Tires), which have been made by using environmentally friendly materials, whereas the use of carbon dioxide has been reduced by more than 15% compared to other tires. However, iON Race Tires are effective in delivering the high sports performance expected on Formula E tracks, and have ability to effectively adapt, with high quality, to various conditions on the track in terms of dryness or wetness of the track. One of the advantages of this innovative type of tires is that 30% of their constituents are sustainable materials that can be recycled after the end of each race, besides Hankook’s continuous work on developing the performance of the tires based on conducted development studies as well as suggestions and opinions received from the teams participating in the races.
Speaking about Hankook tires’ partnership with Formula E and its debut in Diriyah 2023, Marwan bin Shihon, Vice President of Board of Directors of Bin-Shihon Group, Exclusive Dealers of Hankook Tires in Saudi Arabia, said: “Hankook tires are globally recognized as tires that have earned the trust of vehicle manufacturers and owners around the world thanks to their quality and continuous development that is commensurate with the tremendous development of the automotive industry. Today, we witness its technical partnership with one of the most important races that is held while looking forward to the future, which is the Formula E race, that is characterized by the adoption of participating cars based on environmentally friendly electric power only. However, Hankook tires succeeded in providing a product dedicated to this type of racing, which found wonderful acceptance from the world champions who always look forward to having the best components in their cars while fighting in the races.”
Marwan stressed his pride as a Saudi citizen in witnessing the succession of holding major international sporting events on the land of the Kingdom, which reflects the success of the Kingdom’s Vision 2030 in achieving its goals of moving the homeland and its people to completely different heights and horizons which we expected that they are dreams, but they have become a reality that we live and are proud of.
Hankook Tires, the world’s official leading original tire supplier for electric vehicles, such as Mercedes-Benz EQE, Audi e-Tron/E6, BMW i4, Porsche Taycan, Volkswagen id4/Buzz, and Tesla Model 3/Y. However, Hankook Technoring will play a pivotal role in providing optimal solutions, keeping pace with the tremendous and dramatic development in the automotive industry in coming years, which will witness an expansion of self-driving cars.
Read the full article here