In today’s ever-evolving hospitality industry, luxury travelers are increasingly seeking meaningful and unique experiences that offer a deeper connection with the world. Nicolas Hauvespre, VP of Commercial for Shangri-La Group, MEIA, emphasizes the importance of curating innovative experiences that resonate with guests personally. Sustainability is also a core value for Shangri-La, with initiatives like ‘Rooted in Nature’ focusing on responsible food practices and reducing food waste.
Regional experiences play a significant role in Shangri-La’s offerings, with the world’s first Frankincense Sommelier at Shangri-La’s Barr Al Jissah in Oman providing guests with a deep dive into the history and uses of Frankincense. Hands-on workshops and cultural immersion activities further enhance the guest experience, allowing them to connect with the region’s heritage authentically.
Local partnerships are essential for Shangri-La, as collaborating with businesses, artisans, and communities adds genuine cultural elements to their offerings. By sourcing locally produced ingredients and showcasing indigenous artwork, Shangri-La enriches the guest experience while boosting the local economy. The collaboration with local artists at Shangri-La Jeddah is a prime example of this initiative.
Shangri-La’s global brand campaign ‘behind the scenes’ initiative encourages guests to discover their own Shangri-La by curating unique signature experiences. From hands-on workshops in Istanbul to turtle nesting site explorations in Oman, guests are presented with opportunities to delve deep into the local culture and heritage. In London, the hotel celebrates a decade of hospitality in the tallest hotel in Western Europe, offering luxurious experiences like cruises on the Thames aboard the Illuminate Yacht.
Shangri-La’s commitment to providing exceptional luxury experiences is evident in their efforts to blend luxury with authentic local experiences. By highlighting the talent of local artists and artisans, Shangri-La showcases the vibrant spirit and rich heritage of the destinations they operate in. Guests can anticipate an array of unique experiences that deepen their appreciation for the local culture, whether it’s through culinary workshops or cultural immersion activities.
Overall, Shangri-La Abu Dhabi is at the forefront of the hospitality industry’s evolution, focusing on curating unique, meaningful, and purposeful experiences that resonate with guests on a personal level. With a commitment to sustainability, regional experiences, local partnerships, and global brand initiatives, Shangri-La continues to provide unparalleled luxury experiences that blend luxury with authentic local culture. Guests are invited to discover their own Shangri-La through curated signature experiences that showcase the best of each destination while offering a deeper connection to the world and its rich heritage.
