Olla Home Solution, a Tuscan construction company, has experienced remarkable growth, becoming one of Europe’s fastest-expanding businesses in 2025. The company’s turnover surged by over 400% between 2020 and 2023, fueled by a focus on green building and capitalizing on Italian government incentives. Founded during the COVID-19 pandemic, Olla Home Solution quickly established itself by offering a comprehensive service package in a rapidly evolving market.
Based in Tuscany, Italy, Olla Home Solution provides construction and renovation services with a strong emphasis on energy efficiency. The company’s success is tied to its ability to navigate complex regulations and offer clients assistance with administrative procedures, a key differentiator in the Italian construction landscape. This approach has allowed them to thrive despite significant market volatility.
The Rise of Green Building and Olla Home Solution
The construction industry is undergoing a significant shift towards sustainability, driven by both consumer demand and increasingly stringent regulations. Green building practices aim to reduce the environmental impact of construction and building operations through efficient resource use, waste reduction, and the use of sustainable materials. Olla Home Solution positioned itself at the forefront of this trend in Italy, offering a complete solution for homeowners seeking to improve their properties’ environmental performance.
According to founder and President Samuel Olla, the company identified a gap in the market for a holistic service provider. Many companies focused on specific aspects of renovation, leaving homeowners to manage complex administrative tasks. Olla Home Solution addressed this by offering to handle these procedures, streamlining the process for clients.
Leveraging the Superbonus
A major catalyst for Olla Home Solution’s growth was the Italian government’s Superbonus, a tax incentive designed to stimulate the economy following the COVID-19 pandemic. The Superbonus provided substantial tax credits for energy efficiency improvements and seismic upgrades to buildings.
However, the Superbonus proved to be a controversial policy. While it spurred significant activity in the construction sector, it also faced criticism for its high cost to the state and the frequent changes to its regulations. Samuel Olla noted the market saw approximately 90 regulatory changes in just three years, highlighting the challenges of operating within the system.
Defining a Green Home
Olla Home Solution’s focus extends beyond simply using eco-friendly materials. A truly green home, as the company defines it, incorporates low energy consumption, maximized thermal efficiency, and the integration of renewable energy sources. This comprehensive approach aims to minimize the building’s carbon footprint and provide long-term cost savings for homeowners.
The European Union is actively promoting energy efficiency in buildings. From 2030, all new buildings constructed within the EU will be required to meet Near Zero Energy Building (NZEB) standards. The European Commission provides detailed information on NZEB requirements. This deadline is driving increased demand for sustainable construction practices and companies like Olla Home Solution that can deliver them.
Additionally, the demand for energy efficiency upgrades in existing buildings is also growing. Homeowners are increasingly aware of the benefits of reducing their energy bills and minimizing their environmental impact. This trend is expected to continue as energy prices remain volatile and concerns about climate change intensify.
Meanwhile, the use of sustainable materials, such as timber and recycled content, is becoming more prevalent in construction. These materials offer lower embodied carbon compared to traditional building materials like concrete and steel. Olla Home Solution’s commitment to these practices positions them well for future growth.
In contrast to some competitors, Olla Home Solution’s integrated approach – combining construction expertise with administrative support – has proven to be a significant advantage. This allows them to offer a seamless experience for clients navigating the complexities of Italian building regulations and incentive programs.
Looking ahead, the future of construction is undeniably green. The tightening of regulations, coupled with growing consumer awareness, will continue to drive demand for sustainable building practices. Olla Home Solution’s early adoption of these principles and its comprehensive service offering suggest it is well-positioned to capitalize on this trend. For homeowners considering renovations or new construction, exploring options for sustainable building and energy efficiency is a crucial first step.
