BDY | CTRL, a new luxury shapewear brand, today announced its pre-launch in the city, introducing a considered approach to bodywear that places engineering, comfort, and emotional confidence at the forefront – rather than aesthetics alone.
Created in response to a familiar frustration with traditional shapewear often too tight, too rigid, and too distracting – BDY | CTRL redefines what support should feel like. Instead of focusing on how shapewear makes the body look, the brand is built around how it makes women feel: supported, steady, and quietly confident.
“At its best, control shouldn’t feel restrictive,” said the brand’s founding team. “It should feel grounding – like something has your back without demanding your attention.”
Every BDY | CTRL piece is developed as a technical garment. Fabric selection, construction, and tension mapping are treated as engineering decisions rather than stylistic afterthoughts. The result is shapewear that smooths and supports without rigidity, designed to move with the body, stay in place, and remain largely unnoticed throughout the day.
The brand’s philosophy is simple: confidence isn’t created by squeezing or reshaping the body. It’s built when a woman stops thinking about her clothes altogether.
By intentionally shifting the conversation away from visual perfection and toward lived experience, BDY | CTRL aims to remove the everyday friction that often accompanies shapewear the constant adjusting, second-guessing, and heightened awareness of what one is wearing.
“This is about feeling in control of yourself, not being controlled by your clothes,” the founders added. “When support is done properly, it fades into the background. What remains is ease, presence, and confidence.”
Ahead of its official launch, BDY | CTRL is inviting a limited number of early supporters to join its pre-launch community, offering first access to products and early releases.
The brand will debut with a tightly curated collection of engineered bodysuits designed for daily wear pieces intended to be worn often, relied upon, and eventually forgotten the moment they’re on.
Because the best support doesn’t announce itself.
It simply lets you feel like yourself.
-ENDS-
________________________________________
About BDY | CTRL
BDY | CTRL is a luxury shapewear brand engineered around how women feel, not just how they look. Designed as technical bodywear, each piece delivers intelligent support, comfort, and stability without restriction — allowing confidence to build quietly, naturally, and uninterrupted.
BDY | CTRL creates shapewear that fades into the background, so women can feel present, supported, and fully themselves.
Website: www.bdy-ctrl.com
Press enquiries: [email protected]
Media Contact
Abdul Rehman | [email protected] | +971 58 809 6367