Al-Ahli Saudi Club Company has recently appointed Barbara Biggi as their Chief Commercial Officer, where she will be responsible for overseeing the strategic plans in the commercial sector. Biggi brings with her over 25 years of experience in leadership and operational roles, with a strong track record of planning strategies and enhancing operational efficiency.
During her time at FC Internazionale Milano in Italy, Biggi held various roles such as Marketing Manager, Director of Partnerships, and Global Youth Business Director before becoming the Global Marketing and Partnership Director. In her most recent position, Biggi successfully managed the Inter brand, repositioning it as a global Milanese lifestyle icon. She also led the marketing and commercial strategy team to secure over €100M in sponsorship annually from more than 45 global partners.
Under Biggi’s leadership, the marketing team at FC Internazionale Milano achieved record membership numbers for two consecutive years and successfully promoted ticket sales to achieve the highest stadium attendance in Serie A. She was also instrumental in the development of Inter Academy in over 20 countries and the organization of profitable summer tours in the USA and Asia.
The appointment of Barbara Biggi as Chief Commercial Officer at Al-Ahli Saudi Club Company is a strategic move aimed at furthering the club’s commercial endeavors. With her extensive experience and proven track record in developing strategies and improving operational efficiency, Biggi is well-equipped to lead the implementation of the club’s strategic plans in the commercial sector in the upcoming period.
Biggi’s successful track record at FC Internazionale Milano in managing the club’s brand and securing lucrative sponsorships demonstrates her ability to drive commercial success. Her experience in leading marketing and commercial strategy teams to achieve record-breaking results in membership numbers and stadium attendance is a testament to her strategic approach and leadership skills.
Overall, the appointment of Barbara Biggi as Chief Commercial Officer at Al-Ahli Saudi Club Company is a significant step towards enhancing the club’s commercial success. With her impressive track record and extensive experience in leadership roles, Biggi is poised to make a significant impact in driving the club’s commercial strategy and achieving its business objectives in the upcoming period.
