ASUS recently showcased its commitment to cutting-edge AI technology at Computex 2024 in Taiwan. The event highlighted the company’s new line of AI-powered laptops, underlining ASUS’s strategic efforts to be at the forefront of the AI revolution. At the event, ASUS co-CEO, Samson Hu, emphasized the importance of their Ubiquitous AI. Incredible Possibilities. AI Strategy, which aims to integrate AI into all aspects of their business while prioritizing sustainability and accessibility for everyone.
ASUS’s Comprehensive AI Strategy focuses on incorporating AI into all operations, aiming to make AI technology accessible worldwide. The company plans to collaborate with industry giants such as AMD, NVIDIA, Microsoft, Intel, and Qualcomm to establish themselves as leaders in AI innovation. Their goal is to democratize AI by offering cloud and supercomputing services, edge devices, LLMs, and smart applications to a global audience.
The event also showcased ASUS’s new range of AI-powered laptops, including the Vivobook S 15 and ZenBook S 16. The Vivobook S 15 is the exclusive Copilot+ PC with Windows AI features, designed to enhance user experience. Meanwhile, the ZenBook S 16 features cutting-edge components like the AMD Ryzen AI 9 HX 370 processor and NVIDIA GeForce RTX 4070 graphics, offering high performance in a sleek, lightweight design.
ASUS’s Copilot+ PCs are revolutionizing personal computing by integrating AI technology into hardware and software. These devices prioritize privacy, efficiency, and performance by processing data locally on the device. The Copilot+ PCs provide new experiences for productivity, creativity, and communication, setting a new standard for user interactions with advanced AI capabilities.
The AI-powered laptops also come with security features such as Adaptive Lock and Adaptive Dimming to safeguard user data and privacy. Adaptive Lock uses an ASUS AiSense IR camera to monitor user presence, locking the PC when the user is away and unlocking upon their return. Adaptive Dimming automatically adjusts the screen brightness based on the user’s position, enhancing privacy while optimizing energy efficiency.
Overall, ASUS is pushing the boundaries of AI technology with its innovative range of AI-powered laptops and Copilot+ PCs. By demonstrating their commitment to integrating AI into all aspects of their business and prioritizing accessibility and sustainability, ASUS is leading the charge in making AI technology available to everyone worldwide. With their focus on privacy and security features, ASUS is providing a secure and reliable computing experience for users in the era of AI innovation.
