AGMC, the authorized BMW Group dealer for Dubai, Sharjah, and the Northern Emirates, has recently unveiled its newly renovated showroom located on Sheikh Zayed Road. The showroom spans an impressive 95,000 square feet, making it one of the largest and most advanced facilities in the region. Visitors can expect to see the latest BMW concept cars, classic models, as well as a wide range of BMW, MINI, and BMW Motorrad vehicles, including certified pre-owned cars.
The grand reopening event was graced by the presence of Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Dubai Airports, in the presence of exclusive clients and members of the media. The newly renovated showroom is designed to cater to the evolving needs of customers by combining a showroom, service center, spare parts, and body shop under one roof. It embraces the Retail.Next concept, aiming to provide a luxurious experience for all visitors who step foot into the facility.
AGMC has made it clear that their goal is to create more than just a space for cars; they aspire to offer a lifestyle destination where luxury meets convenience. Guests can unwind in comfortable lounges, explore premium accessories in the retail section, or indulge in refreshments at the on-site Healthy Farm Eatery. Dr. Hamid Haqparwar, CEO of AGMC – BMW Group Brands, emphasized that the showroom’s renovation underscores their commitment to delivering outstanding customer experiences.
Karim-Christian Haririan, Managing Director of BMW Group Middle East, highlighted that the revamped showroom seamlessly guides customers from browsing to servicing, showcasing the brand’s dedication to innovation and luxury. The showroom showcases special BMW models that celebrate the brand’s rich heritage and groundbreaking innovations. The relaunch sets a new benchmark for automotive luxury in the region, offering visitors an unparalleled and refined experience that inspires and captivates.
