Bollywood stars Abhay Deol, Sanjana Sanghi, and Fatima Sana Shaikh were spotted supporting designer Amit Aggarwal on day five of India Couture Week 2024. Deol and Sana Shaikh were seen posing together before Aggarwal’s show at the Taj Palace in Delhi, dressed in ensembles designed by him. Aggarwal’s collection, named ‘Antevorta’ after the Greek deity of the future, featured themes of time, linearity, and balance reflected in the symmetrical silhouettes and diaphanous forms. He also incorporated pre-loved Banarasi sarees into his designs, blending philosophical, mythological, scientific, and cosmological ideas.
The event also saw the presence of singer Raja Kumari and actress Kritika Kamra, who attended Aggarwal’s show. India Couture Week, which began on July 24th, will run till July 31st, with Falguni Shane Peacock set to present their collection on the final day. The fashion extravaganza showcases the best of Indian couture and traditional craftsmanship, with renowned designers presenting their latest collections to a discerning audience of fashion enthusiasts and celebrities.
Amit Aggarwal’s ‘Antevorta’ collection impressed the audience with its innovative designs that combined traditional elements with modern aesthetics. The designer’s use of pre-loved Banarasi sarees added a sustainable touch to his creations, reflecting a growing trend towards eco-friendly fashion in the industry. The presence of Bollywood stars like Abhay Deol, Sanjana Sanghi, and Fatima Sana Shaikh added glamour to the event, highlighting the growing influence of celebrities in the world of fashion and luxury.
The India Couture Week serves as a platform for designers to showcase their creativity and craftsmanship, attracting a global audience of fashion enthusiasts and industry insiders. With a focus on couture and luxury fashion, the event spotlights the rich heritage and tradition of Indian textiles and craftsmanship, showcasing the country’s unique design sensibilities to the world. Designers like Amit Aggarwal use this platform to push boundaries and experiment with different materials and techniques, creating runway-worthy pieces that appeal to a diverse range of clientele.
As the fashion industry evolves, designers are increasingly incorporating sustainable practices into their collections, promoting ethical and environmentally conscious fashion. Amit Aggarwal’s use of pre-loved sarees in his collection highlights the importance of upcycling and repurposing in a bid to reduce waste and create more sustainable fashion options. With prominent Bollywood stars endorsing such initiatives, the trend towards sustainable fashion is expected to gain momentum, inspiring consumers to make more conscious choices when it comes to their wardrobe.
The presence of singer Raja Kumari and actress Kritika Kamra at Amit Aggarwal’s show further underscores the growing synergy between the worlds of fashion and entertainment. Celebrities play a crucial role in shaping trends and influencing consumer preferences, making their endorsement of sustainable and ethical fashion practices a significant development in the industry. As India Couture Week continues to showcase the best of Indian and international design talent, the event serves as a platform for collaborations and creative exchanges that drive innovation and excellence in the fashion industry.
