Pure Beverages Industry Company (PBIC) has recently announced the launch of an advanced technology for water treatment in collaboration with the German company Krones AG. This groundbreaking technology is the first of its kind in the world, highlighting PBIC’s commitment to bringing the latest innovations to the Kingdom of Saudi Arabia. The initiative is in line with the kingdom’s Vision 2030, which aims to enhance innovation and introduce top technologies to the Saudi market. PBIC’s dedication to developmental efforts has resulted in providing pure and high-quality water that adheres to the highest international standards. Every drop of IVAL and OSKA water undergoes a rigorous monitoring process to ensure premium quality bottled water.
The introduction of this new water treatment technology marks a significant milestone in the water sector, as it enhances PBIC’s ability to offer innovative products that meet the aspirations of customers both within the Kingdom and internationally. Saad bin Ajlan Alajlan, the General Manager of PBIC, commended the successful cooperation with Krones AG, emphasizing the company’s commitment to providing pure and healthy water to consumers. Dr. Roland Fellner, Head of Water Treatment Units at Krones AG, highlighted the quality of the technology provided and its support for PBIC’s goals of achieving excellence and innovation. He also noted that this latest upgrade in water treatment technology will be a major milestone for PBIC in excelling in the quality of bottled water, making it the first company in the world to possess the most advanced water treatment process globally.
PBIC has an extensive network with branches throughout the Kingdom of Saudi Arabia and a vast fleet of over 850 vehicles distributed across the country. This advancement in water treatment technology is a crucial addition to the company’s record of providing high-quality products and strengthening its position as a pioneer in the bottled water sector both within the Kingdom and internationally. PBIC is recognized as one of the leading companies striving to achieve excellence in bottled water quality and meet customer aspirations with innovative and advanced products.
Overall, PBIC’s partnership with Krones AG and the introduction of this state-of-the-art water treatment technology signify the company’s dedication to providing pure and healthy water to consumers in the Kingdom of Saudi Arabia. The collaboration aligns with the kingdom’s Vision 2030, emphasizing the importance of innovation and introducing cutting-edge technologies to the Saudi market. The new technology enables PBIC to produce premium bottled water that meets the highest international standards, ensuring that every drop of IVAL and OSKA water undergoes a stringent monitoring process for quality assurance.
With strong leadership from Saad bin Ajlan Alajlan and support from Krones AG, PBIC is well-positioned to achieve excellence and innovation in the bottled water sector. Dr. Roland Fellner’s endorsement of the technology provided by Krones AG further solidifies PBIC’s position as a pioneer in the industry, setting new standards for water treatment globally. As PBIC continues to expand its network and fleet across Saudi Arabia, the company’s commitment to providing high-quality products remains unwavering, making it a trusted choice for consumers seeking premium bottled water. PBIC’s focus on innovation and advanced technologies further establishes its reputation as a leader in the bottled water industry, setting it apart from competitors and solidifying its position as a top choice for consumers in the Kingdom and beyond.
