Abu Dhabi-based healthcare group Burjeel Holdings surprised nearly 10,000 of its frontline employees with a Dh15 million reward fund announced during a company-wide town hall on Sunday. The initiative, dubbed ‘BurjeelProud’, is a gesture of appreciation for the dedication and service of staff, particularly during demanding periods. This healthcare recognition program highlights a growing trend of companies investing in employee wellbeing and retention within the UAE’s competitive job market.
The announcement was made by Dr. Shamsheer Vayalil, Chairman and CEO of Burjeel Holdings, at an event held at Etihad Arena. Employees received SMS notifications confirming their inclusion in the fund during the address, leading to spontaneous applause and celebration. The financial reward is expected to equate to between half and one month’s basic salary, varying based on role and seniority.
Burjeel Holdings Invests in Healthcare Workforce
According to a statement released by Burjeel Holdings, the ‘BurjeelProud’ initiative is designed as a collective acknowledgement of the contributions made by nurses, allied health professionals, patient care staff, operations teams, and support personnel. The company emphasized that the reward is not tied to performance metrics or specific departments, but rather a broad expression of gratitude for consistent dedication.
Dr. Vayalil underscored the importance of these frontline workers, stating they are the individuals who maintain high standards under pressure and quietly shoulder significant responsibility. This sentiment reflects a broader understanding of the crucial role these employees play in delivering quality patient care and maintaining the operational integrity of healthcare facilities.
A Reflection of Gratitude and Growth
Dr. Vayalil connected the reward fund to the UAE’s role in fostering Burjeel Holdings’ success. He stated the company views the initiative as a way to give back to the nation that provided the opportunity for its growth. This acknowledgement of the UAE’s supportive business environment is a common theme among successful enterprises operating within the country.
The announcement coincides with Burjeel Holdings’ launch of “Burjeel 2.0,” a strategic transition focused on strengthening execution, enhancing clinical excellence, and prioritizing people-led growth. This new phase signals a commitment to long-term sustainability and a continued focus on providing exceptional healthcare services.
Expansion Plans for Burjeel Medical City
Beyond the immediate reward for employees, Dr. Vayalil outlined ambitious plans to transform Burjeel Medical City into a next-generation medical ecosystem by 2030. The vision extends beyond a traditional hospital model, aiming to integrate complex care, research, and medical education with a strong emphasis on the patient experience.
The expansion aligns with Abu Dhabi’s broader healthcare strategy, which prioritizes integrated care models, advanced research capabilities, and patient-centric systems. The government has been actively investing in the medical sector to position Abu Dhabi as a leading destination for healthcare innovation and tourism.
Dr. Vayalil recalled sharing an initial vision for Burjeel Medical City with Sheikh Mohamed bin Zayed Al Nahyan during a visit in 2016, when it was merely a concept. He expressed confidence that the ongoing development will contribute significantly to the future of healthcare in Abu Dhabi.
The company did not specify the exact financial distribution methodology within the Dh15 million fund, but indicated it would be based on role and category. This approach aims to ensure equitable recognition across the diverse range of frontline positions within Burjeel Holdings.
Looking ahead, Burjeel Holdings will focus on implementing the “Burjeel 2.0” strategy and progressing with the expansion of Burjeel Medical City. The timeline for the completion of the medical city ecosystem remains set for 2030, though ongoing market conditions and regulatory approvals will likely influence the pace of development. Further details regarding the specific initiatives under “Burjeel 2.0” are expected to be released in the coming months.
