talabat, the leading on-demand delivery platform in the Middle East and North Africa (MENA) region, recently reinforced its dedication to Kuwait’s digital future by strategically sponsoring the International Conference on Artificial Intelligence (AI) in Public Relations and Customer Service. Organized by the Kuwait Public Relations Association (KPRA) under the theme “Innovation… Communication… Future,” the conference showcased cutting-edge insights and fostered vital conversations about leveraging technology to enhance communication and service within the country. This sponsorship is a key component of talabat’s broader corporate social responsibility (CSR) strategy.
talabat Champions AI Integration at Kuwait’s Leading PR Conference
The conference, held under the patronage of Minister of Information and Culture and Minister of State for Youth Affairs, Abdulrahman Baddah Al-Mutairi, convened a diverse group of national and international experts. Discussions centered on how to effectively employ artificial intelligence (AI), alongside other digital advancements, to propel Kuwait’s private and public sectors forward—aligning with the ambitious objectives of Kuwait Vision 2035. Recognizing talabat’s significant contribution, the company was honored for its sponsorship and further lauded with the “Best Influential Company in Community Awareness” award.
Recognizing Commitment to Industry Advancement
Abdullah Al-Mansour, Director of Communications, Public Affairs and Corporate Responsibility at talabat Kuwait, accepted the award. The recognition highlights talabat’s proactive role in not just utilizing but also promoting the responsible and beneficial application of technology within Kuwaiti society. The company’s consistent support for initiatives fostering digital literacy and innovation are clearly paying dividends.
Driving Digital Transformation with a Balanced Approach
A central element of talabat’s involvement was Al-Mansour’s participation in the key panel discussion focused on “Digital Transformation in Public Relations and Media.” He articulated talabat’s philosophy regarding AI implementation, stressing a delicate balance between technological investment and human skill development.
“At talabat, we adopt a dual approach to investment. As we develop advanced smart tools to enhance operational efficiency, we prioritize investing in our human capital to ensure they possess the necessary skills to operate these tools,” explained Al-Mansour. “Integrating AI is not an end in itself, but rather a means to support informed and sustainable decision-making.”
Leveraging Local Market Expertise for AI Success
Al-Mansour further emphasized talabat’s unique advantage as a homegrown Kuwaiti company. Having operated in the Kuwaiti market for over 22 years, talabat possesses an unparalleled understanding of local consumer preferences, cultural nuances, and the specific challenges faced by businesses in the region.
“Our accumulated knowledge of the Kuwaiti market enables us to utilize AI more effectively, especially in content creation and audience engagement,” he stated. “We rely on AI as a proactive risk management tool through real-time monitoring of media and social media platforms, which enhances our ability to respond flexibly and responsibly.” This proactive approach to social listening and responsiveness is a key differentiator.
Key Conference Themes Shaping Kuwait’s Digital Future
The conference agenda was comprehensive, tackling various crucial aspects of a digitally driven future for Kuwaiti PR and customer service. Key topics explored included:
- Digital PR strategies and their evolving landscape.
- The pivotal role of innovation and entrepreneurship in enhancing PR and customer service.
- Critical considerations around cybersecurity and data privacy, ensuring a safe digital environment.
- The correlation between AI and service excellence – achieving superior customer outcomes.
- Mapping a pathway for PR and customer service aligned with Kuwait Vision 2035.
Furthermore, practical workshops provided attendees with hands-on experience in applying AI principles to real-world scenarios. These sessions covered areas like AI-driven decision-making, managing digital PR crises through cybersecurity measures, leveraging data analysis for strategic planning, and leading PR teams in the age of intelligent technologies.
talabat’s Ongoing Commitment to Kuwait’s Digital Ecosystem
The sponsorship of the KPRA conference is just one example of talabat’s ongoing commitment to fostering knowledge and awareness within Kuwait. The company actively seeks opportunities to engage with industry professionals, partners, and the broader community, promoting the innovative use of technology to address pressing challenges.
This dedication extends beyond simply adopting new technologies; it encompasses thought leadership and active participation in shaping the future of the digital landscape in Kuwait. By sharing its expertise and investing in local talent, talabat is playing a vital role in realizing the goals of Kuwait Vision 2035 and building a more connected, efficient, and responsive society.
Looking ahead, talabat plans to continue its collaborative efforts, driving further innovation and contributing to the growth of a thriving digital ecosystem in Kuwait. Industry stakeholders are encouraged to stay informed about future initiatives and explore potential partnerships with talabat to unlock the full potential of technology for the benefit of all.
