The escalating data centre energy demand is sparking concerns about potential strain on national power grids, particularly in the United States. Recent analyses indicate a significant surge in electricity consumption by these facilities, driven largely by the growth of artificial intelligence (AI). Tech companies are increasingly investing in their own power generation infrastructure to mitigate risks associated with grid capacity and reliability.
Currently, data centres consume approximately 183 terawatt-hours (TWh) annually in the US, representing 4-4.4% of the nation’s total electricity usage. However, projections from sources including the U.S. Energy Information Administration (EIA) suggest this figure will rapidly increase, reaching an estimated 300-400 TWh by 2026 and potentially 6.7-12% of total US electricity consumption by 2028.
Understanding the Surge in Data Centre Energy Demand
The primary catalyst behind this increased energy consumption is the intensive processing power required for AI applications. Training and running large language models, image recognition software, and other advanced AI technologies necessitate substantial computational resources, and therefore, electricity. This trend is expected to accelerate, with AI currently accounting for 5-15% of data centre energy use, and projections placing it at 35-50% by 2030.
Additionally, the overall expansion of cloud computing services is contributing to the problem. As more businesses and individuals rely on cloud storage and processing, the number of data centres—and their associated energy requirements—continues to grow. This expansion isn’t limited to the US either; global data centre power use was estimated at 460 TWh in 2022.
Grid Capacity and Reliability Concerns
The rapid escalation in demand poses a serious challenge to existing power grids. Some regions, already facing capacity constraints, risk experiencing localized outages or broader instability if the power supply cannot keep pace with the needs of new and expanding data centre facilities. The potential for “grid meltdowns,” as reported by several industry outlets, is prompting proactive measures.
Existing power infrastructure was not designed to accommodate the concentrated and substantial energy needs of modern data centres. Upgrading grid infrastructure is a costly and time-consuming process, creating a gap between demand and supply. This is particularly acute in areas where data centres are clustering, such as Northern Virginia and parts of Texas.
Tech Giants Invest in Self-Generation
In response to these concerns, major technology companies are increasingly taking matters into their own hands by investing in on-site power generation. This includes exploring options like natural gas power plants, solar farms, and even advanced nuclear technologies. These investments aim to ensure a reliable and cost-effective power supply for their operations, independent of the public grid.
Microsoft, for example, is actively pursuing innovative cooling and power solutions for its data centres, including liquid immersion cooling and the use of long-duration energy storage. Amazon Web Services (AWS) is also investing heavily in renewable energy sources to power its global infrastructure. Google has been a long-time proponent of renewable energy procurement, aiming to match its hourly electricity consumption with carbon-free sources.
However, self-generation isn’t a complete solution. Building and maintaining power plants requires significant capital investment and expertise. Moreover, it can create challenges related to environmental permitting and land use. It also puts added pressure on resources like water for cooling, which could prove problematic in certain regions.
The trend towards self-generation also highlights a growing divergence between the energy strategies of tech companies and the broader energy system. While many utilities are focused on transitioning to renewable energy sources, data centres require a consistent and dependable power supply, which can be difficult to guarantee with intermittent renewables alone.
Global Implications and Secondary Keyword: Power Usage Effectiveness
The issue of data centre energy consumption extends beyond the United States. Globally, data centres are estimated to consume around 1,050 TWh by 2026, and approximately 945 TWh by 2030. This increasing demand is putting pressure on power grids worldwide, particularly in countries with rapidly growing digital economies.
Efforts to improve power usage effectiveness (PUE) – a metric measuring how efficiently a data centre uses energy – are also gaining traction. Lowering PUE through improved cooling systems, more efficient hardware, and better facility management can help to reduce overall energy consumption. However, even with significant improvements in PUE, the sheer scale of data centre growth will likely continue to drive up overall demand.
Another related area of focus is sustainable data centres. This encompasses a broader range of considerations, including water usage, waste management, and the carbon footprint of the entire supply chain. Many companies are setting ambitious sustainability goals for their data centre operations, but achieving these goals will require significant innovation and investment.
The International Energy Agency (IEA) has warned that unchecked growth in data centre energy demand could hinder global efforts to achieve net-zero emissions. The agency emphasizes the need for greater transparency in data centre energy consumption and the development of policies to incentivize energy efficiency and the use of renewable energy sources.
Looking ahead, the next 12-18 months will be critical for assessing the impact of these trends. The EIA is expected to release updated projections for data centre energy demand in late 2024, providing a more refined picture of the challenges ahead. Furthermore, the effectiveness of tech companies’ self-generation strategies will become clearer as new facilities come online. Monitoring the development of grid infrastructure upgrades and the implementation of energy efficiency policies will also be essential to understanding the long-term implications of this growing energy demand.

