Mark & Save Hyperstore, a rapidly expanding retail brand in the Gulf Cooperation Council (GCC), celebrated the opening of its 20th store on December 29, 2025, at Ain Khaled Bin Al Sheikh Plaza in Doha, Qatar. The inauguration marks a key step in the company’s regional growth strategy and introduces a refreshed store design to the Qatari market. The event was officially opened by KP Basheer, Chairman of Western International Group.
This new location represents the second Mark & Save Hyperstore in Qatar, and features a modernized layout intended to improve the customer shopping experience. The opening underscores the brand’s commitment to providing value and convenience to consumers across the GCC region, particularly as Qatar’s retail sector continues to evolve.
Expanding Retail Presence: Mark & Save Hyperstore in Qatar
The new Mark & Save Hyperstore in Ain Khaled offers a comprehensive selection of products, including groceries, fresh produce, non-food items, household essentials, and electronics. The store’s design prioritizes ease of navigation and accessibility for shoppers. According to company representatives, the layout is intended to create a more efficient and enjoyable shopping trip.
Focus on Customer Experience
Management at Mark & Save emphasized a dedication to customer satisfaction during the opening ceremony. Plans include the implementation of extensive promotional campaigns, competitive pricing strategies, and a wider variety of product offerings. These initiatives aim to enhance service standards and better cater to the needs of customers in Qatar.
The GCC retail market has experienced significant growth in recent years, driven by a young and increasingly affluent population. Qatar, in particular, has seen increased investment in its retail infrastructure, fueled by preparations for major international events. This expansion by Mark & Save aligns with broader trends in the Qatari retail sector.
However, the region also faces challenges, including fluctuating economic conditions and increasing competition from both local and international retailers. Maintaining competitive pricing and adapting to changing consumer preferences will be crucial for sustained success. The company’s focus on promotional campaigns suggests an awareness of these market dynamics.
Western International Group, the parent company of Mark & Save, has a long-standing presence in the GCC, with interests spanning various industries. KP Basheer’s presence at the inauguration highlights the strategic importance of the hypermarket expansion to the group’s overall portfolio. The group’s diversified holdings provide a degree of resilience in a dynamic economic environment.
Meanwhile, the introduction of a “premium look” to the Qatar stores suggests a potential shift in brand positioning. This could indicate an effort to attract a broader customer base and compete more effectively with established international brands operating in the Qatari market. The success of this strategy will depend on consumer response to the new store design and product offerings.
The opening of the Ain Khaled location is part of a larger regional expansion plan for Mark & Save. The company has not yet announced specific timelines for future store openings, but indicated a continued commitment to growth within the GCC. Further expansion will likely depend on identifying suitable locations and securing favorable lease terms. Grocery shopping habits are also evolving, with increased demand for online delivery and convenience options.
Looking ahead, Mark & Save will be closely monitoring consumer feedback and sales data to assess the performance of the new store. The company is expected to refine its offerings and marketing strategies based on these insights. The next several months will be critical in determining the long-term success of the Ain Khaled location and its contribution to the brand’s overall growth in Qatar.
