Radisson Hotel Group is focusing on expanding its presence in the Middle East region with 30 properties and over 5,100 keys under development as regional tourism continues to grow. With almost 90 hotels open or under construction, the group is thankful for the trust of its partners and owners in its 10 brands. The group aims to strengthen partnerships and make a positive impact on the communities it serves.
The tourism sector in the Middle East has been experiencing steady growth post-pandemic, but tensions between Israel and Lebanon could potentially impact the industry. Radisson currently operates 58 hotels, resorts, and serviced apartments in the region, totaling 12,704 keys. In 2024, the group has already signed and opened 10 new properties, adding 1,500 keys to its portfolio. Radisson plans to introduce two new brands, art’otel and Prize by Radisson, in partnership with strategic investors. The art’otel brand offers an arts-inspired concept, showcasing the work of signature artists and serving as social hubs for both travelers and local communities.
Amidst substantial global growth, Radisson Group achieved over 130 new signings and openings in key markets across Europe, the Middle East, Africa, and Asia-Pacific in the first half of 2024. The group has partnered with investors in Al Ahsa, Hail, Madinah, and Riyadh to expand its presence in Saudi Arabia. With 29 hotels in operation and 17 under development, Radisson aims to have 100 operating hotels in Saudi Arabia by 2030, contributing to the Kingdom’s tourism and hospitality sector and economic diversification.
In response to the booming regional tourism, Radisson is actively working towards increasing its footprint in the Middle East. With a focus on forging strong partnerships, the group aims to create a positive impact in the communities it serves. Despite potential challenges such as escalating tensions between Israel and Lebanon, Radisson remains committed to its expansion plans and introducing new lifestyle brands like art’otel and Prize by Radisson in key cities. Through collaboration with strategic investors, Radisson is set to fast-track the roll-out of these brands and further consolidate its presence in the region.
Radisson Hotel Group’s commitment to the Middle East region is reflected in its continuous expansion efforts, with a significant number of properties and keys under development. The group’s growth strategy includes introducing new brands, expanding its portfolio of hotels, and strengthening partnerships with investors and owners. By focusing on key markets and actively working towards its goal of operating 100 hotels in Saudi Arabia by 2030, Radisson aims to play a key role in the region’s growing tourism and hospitality sector while also contributing to economic diversification and job creation. Stay updated with Radisson’s latest developments and new property announcements to witness the group’s growth and impact in the Middle East.
