Closing the gender gap in financial services is not only a matter of equality but also an economic opportunity that could unlock $700 billion in revenue and secure the future of women globally. Dr Saeeda Jaffar, SVP and Group Country Manager, GCC, Visa, emphasizes the importance of implementing policies that promote diversity and inclusion in the finance industry. This includes mentorship programs, leadership training, and flexible work arrangements to support women in finance and create a more inclusive environment.
While progress has been made in promoting gender parity in the finance industry, challenges still remain. Women are underrepresented in leadership roles and often face difficulties with work-life balance. Dr Jaffar notes that while women hold various leadership positions in finance, there is a noticeable absence in roles with direct financial decision-making responsibilities. However, she remains optimistic as more women are moving into these critical roles and addressing the gender gap in the industry.
As a leader for Visa in the GCC region, Dr Jaffar is focused on driving the adoption of digital payments and strengthening consumer education efforts to enhance the financial ecosystem in the region. By partnering with financial institutions and governments, she and her team are dedicated to building an innovative, reliable, and secure payments network that facilitates frictionless commerce. Additionally, with digitization and financial inclusion at the forefront, Dr Jaffar aims to make Visa a partner of choice and unlock growth opportunities in the region.
Reflecting on her journey as a woman in finance, Dr Jaffar credits her passion for math and physics as the foundation of her professional career. Transitioning into a technology-focused role at Visa has allowed her to thrive and succeed, thanks to the support and opportunities provided in the UAE. The country’s commitment to women in leadership roles has been pivotal in empowering women in the finance sector and driving economic development. The UAE’s emphasis on diversity and equal opportunities creates an environment where women leaders can excel and serve as models for success.
The UAE stands out in promoting women in finance due to its commitment to empowering women across various sectors and its recognition as the most gender-equal country in the Middle East. Policy initiatives, such as mandating women on boards of directors for listed companies, demonstrate the UAE’s dedication to empowering women and enhancing their participation in leadership roles. The country’s advancements in women’s empowerment, as highlighted on Emirati Women’s Day, emphasize the importance of continued development and inclusivity in driving global competitiveness.
As the UAE advances its economic diversification and sustainability agenda, there are emerging opportunities for women entrepreneurs in key sectors, particularly in technology, digital transformation, sustainability, and green initiatives. The financial services sector, in particular, offers significant growth opportunities for women entrepreneurs, aligning with the UAE’s goals of financial inclusion and digital transformation. Supportive policies and ongoing efforts in Emiratisation create a favorable environment for women to succeed and contribute to the UAE’s vision of innovation and sustainability.
Dr Jaffar emphasizes that companies like Visa can ensure women are not left behind in the rapidly evolving business environment by implementing initiatives like “She’s Next.” These initiatives aim to address obstacles faced by women entrepreneurs, such as securing capital, diversifying products, and establishing networks. Partnerships with organizations like PublisHer and Emirates Nature provide women entrepreneurs with grants, training, and mentorship opportunities to thrive in their businesses and industries. Collaboration with Emirati women role models further drives these empowering initiatives and contributes to creating a sustainable and inclusive financial sector.
