At just 21 years old, Adnaan Jassat is already a successful entrepreneur, based in Dubai and originally from South Africa. His journey began at 14 when he developed a passion for sneakers, but it truly took off when he started reselling rare pairs to fund his collection after leaving high school in the 11th grade. Eventually, this led to the creation of ThrillerME, an online sneaker marketplace that has become one of the largest in the Middle East.
ThrillerME.com has quickly gained popularity across the Middle East, with a presence in multiple countries including the UAE, Saudi Arabia, Qatar, Jordan, and Bahrain. Adnaan’s goal is to make ThrillerME the go-to platform for consumers seeking the latest trends in sneakers, streetwear, and accessories inspired by athletes and artists. The brand aims to provide access to multiple verticals such as sneakers, collectibles, apparel, watches, bags, and electronics to over 30 countries worldwide.
The idea for ThrillerME.com was born out of Adnaan’s love for sneakers and the realization that the Middle East was underserved in this market. The platform now boasts over 55,000 users, 10,000 sellers, and 120,000 sneakers and apparel items for sale, carving out a unique space in the region’s consumer culture. One of the keys to ThrillerME’s success has been its focus on creating a safe and secure buying and selling environment, utilizing a bid/ask model inspired by stock markets.
Celebrity endorsements have also played a significant role in ThrillerME’s success, helping elevate the brand’s status within the sneaker and streetwear community. Moving forward, Adnaan is determined to maintain the authenticity and community-focused approach that has been fundamental to ThrillerME’s growth. His advice to young entrepreneurs is to believe in themselves, take action, and either learn or earn, emphasizing the importance of continuous personal and professional growth.
As ThrillerME.com expands its product offerings and reaches new markets, Adnaan remains committed to maintaining the platform’s community-driven ethos. Through transparency, authenticity, and a focus on consumer needs, ThrillerME has become a key player in shaping the future of consumer culture in the Middle East and beyond. With a bright future ahead, Adnaan Jassat and ThrillerME are poised to make a lasting impact on the sneaker and streetwear scene in the region.
