OMODA&JAECOO recently held a grand brand launch event at the Fairmont Hotel in Riyadh, Saudi Arabia, attracting over 250 renowned local media and industry influencers. The event received significant attention from the Ministry of Investment and the Ministry of Energy of Saudi Arabia, with high-ranking government officials present to witness the launch. The event started with a dazzling light show and featured a digitalHologram host, showcasing OMODA&JAECOO’s commitment to future technology and fashion trends.
The brand comprises two series: OMODA and JAECOO, targeting new generation lifestyle enthusiasts and urban elites, respectively. The OMODA series aims to explore new avenues in the smart and electric vehicle era, while the JAECOO series aims to break boundaries in the global off-road vehicle market with its fearless spirit of exploration. The OMODA C5, a star model in the OMODA series, was showcased at the event, highlighting its distinctive crossover SUV style with an “Art in Motion” design philosophy.
OMODA&JAECOO CEO, Shawn Xu, delivered a strategic speech at the event, sharing the brand’s remarkable achievements in the global market. Since its establishment, OMODA&JAECOO has achieved cumulative global sales exceeding 260,000 units, with export sales in the first half of 2024 seeing a 54% year-on-year increase. This success confirms the brand’s status as one of the fastest-growing automotive brands globally, demonstrating its strong competitiveness in the global automotive market.
The brand’s global strategy extends beyond the Middle East, with a rapid expansion in Europe. From the launch event in Spain to the establishment of the first factory in Barcelona, and market layout in Poland and Italy, OMODA&JAECOO are expanding their sales and service network and supply chain system rapidly. The brand’s participation in the “Go Paris” tour event during the centennial sports event in Paris highlighted its charm and determination to expand in the European market.
OMODA&JAECOO’s OMODA series features the C5 model, embodying a unique and stylish crossover SUV style with its futuristic design elements. The C5’s exterior design includes a diamond-cut geometric matrix grille, dynamic waistline, dual-color blade wheels, and a fastback silhouette, exuding a technological feel. With a body made of 78% ultra-high-strength steel and advanced intelligent driving assistance systems, the C5 offers world-class safety and comfort for passengers.
The brand’s commitment to innovation and technology is evident in its products and brand strategy. With a focus on future trends and exploration, OMODA&JAECOO are positioned as leaders in the automotive industry, with a strong presence in the global market. The brand’s expansion into Europe and its successful track record in sales and market growth further solidify its position as a competitive and forward-thinking automotive brand.
