By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Gulf PressGulf Press
  • Home
  • Gulf News
    • Saudi Arabia
    • UAE24/7
    • Kuwait
    • Qatar
    • Bahrain
    • Oman
  • World
  • Business
    • Market DataLive
    • Finance
    • Economy
    • Energy
    • Crypto
    • ForexHot
    • Tech
  • Sports
  • Lifestyle
  • Videos
Search
Countries
  • Saudi Arabia
  • UAE
  • Kuwait
  • Qatar
  • Bahrain
  • Oman
More Topics
  • Technology
  • Health
  • Entertainment
  • Crypto
  • Forex
  • Stocks
Site Links
  • Business Hub
  • Trending
  • Weather
  • Customize Interests
  • Bookmarks
  • Newsletter
  • Terms
  • Press Release
  • Advertise
  • Contact
© 2023 Gulf Press. All Rights Reserved.
Reading: Lyft Media welcomes cryptocurrency ads featuring Polkadot
Share
Notification Show More
Latest News
UAE Ranks Among Top Rugby Markets on TOD as British & Irish Lions Tour Kicks Off
Sports
Darven: A New Leap in AI-Powered Legal Technology Launching from the UAE to the World
Tech
Beat the Heat This Summer with a Chill Out on Dubai Marina
World
Historic Italian City of Assisi to Host International Exhibition “Jordan: Dawn of Christianity”
World
Jordan to Host Iraq in the Final Round of the Asian World Cup Qualifiers After Securing Historic Spot
Sports
Aa
Gulf PressGulf Press
Aa
  • Gulf News
  • World
  • Business
  • Entertainment
  • Lifestyle
  • Sports
  • Videos
Search
  • Home
    • Videos
    • Business Hub
    • Trending
  • Gulf
    • Saudi Arabia
    • UAE
    • Kuwait
    • Qatar
    • Bahrain
    • Oman
  • Business
    • Market Data
    • Crypto
    • Economy
    • Energy
    • Finance
    • Forex
    • Tech
  • More News
    • World
    • Lifestyle
    • Entertainment
    • Sports
Have an existing account? Sign In
Follow US
  • Terms
  • Press Release
  • Advertise
  • Contact
© 2023 Gulf Press. All Rights Reserved.
Gulf Press > Business > Crypto > Lyft Media welcomes cryptocurrency ads featuring Polkadot
Crypto

Lyft Media welcomes cryptocurrency ads featuring Polkadot

News Room
Last updated: 2024/07/22 at 9:40 PM
News Room
Share
4 Min Read
SHARE

Crypto companies are increasingly focusing on digital marketing efforts, with ad spend in the United States reaching $40 million in the first half of 2024. Platforms like YouTube and Facebook are popular choices for advertising, although mainstream apps like Lyft are also being leveraged. In June, Polkadot launched an ad campaign on Lyft, targeting specific tech and finance hubs in New York City. The ad encourages users to watch a documentary titled “Behind the Code,” showcasing various aspects of the Polkadot network. The campaign has seen positive engagement results and is expected to generate over 20 million visual impressions from on-taxi displays.

Coinbase has also entered the advertising space, featuring an ad with a cat named “Mr. Miggles” to highlight the benefits of on-chain technology for content creators. The ad sparked mixed reactions but saw over 500,000 NFT mints within the first 24 hours, raising funds for the Base Creator Fund. The goal of the campaign is to educate creators about the potential of on-chain technology to empower them and provide more control over their content. Coinbase’s marketing strategy involves a mix of social media ads, television commercials, and print ads on mainstream media outlets.

Additionally, Algorand recently ran an ad on X to promote atomic swaps, enabling the exchange of cryptocurrencies across different blockchains without the need for a third party. The campaign targeted the crypto Twitter community and blockchain developers, aiming to raise awareness for Algorand as a blockchain ready for real-world scale. While these crypto ads are making waves across various platforms, the ultimate goal is to educate users about blockchain technology. Despite significant ad spend, a survey found that a large percentage of U.S. cryptocurrency investors still lack an understanding of blockchain technology.

However, industry players remain hopeful that these ads will help educate users and drive adoption. Coinbase’s Chief Marketing Officer Kate Rouch believes that participatory campaigns, like the Mr. Miggles ad, can engage audiences and showcase the benefits of on-chain technology. Similarly, Juba from Polkadot believes that ads on platforms like Lyft can reach users who are interested in learning more about blockchain technology. By tailoring their messaging to specific audiences and leveraging innovative ad formats, crypto companies are aiming to bridge the knowledge gap and bring more users into the decentralized finance space.

As the crypto industry continues to grow, digital marketing will play a crucial role in attracting new users and investors. By running ads on mainstream platforms like social media, ride-sharing apps, and even television, companies can reach a wider audience and drive awareness about blockchain technology. Whether these ad campaigns will successfully educate users remains to be seen, but the industry’s commitment to innovative marketing strategies suggests a positive outlook for the future of crypto adoption. With creative and targeted campaigns, crypto companies are poised to make a lasting impact on the digital advertising landscape and beyond.

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
I have read and agree to the terms & conditions
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
News Room July 22, 2024
Share this Article
Facebook Twitter Copy Link Print
Previous Article Mexican Peso rebounds and climbs on positive market sentiment
Next Article The third edition of the Almadinah Book Fair is scheduled to start on July 30th.
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected

235.3k Followers Like
69.1k Followers Follow
56.4k Followers Follow
136k Subscribers Subscribe
- Advertisement -
Ad imageAd image

Latest News

UAE Ranks Among Top Rugby Markets on TOD as British & Irish Lions Tour Kicks Off
Sports July 6, 2025
Darven: A New Leap in AI-Powered Legal Technology Launching from the UAE to the World
Tech July 1, 2025
Beat the Heat This Summer with a Chill Out on Dubai Marina
World July 1, 2025
Historic Italian City of Assisi to Host International Exhibition “Jordan: Dawn of Christianity”
World June 28, 2025

You Might also Like

Crypto

Bitget Celebrates Bitcoin Pizza Day by Distributing Over 5000 Pizzas in Over 20 Cities Worldwide

May 22, 2025
BusinessCrypto

Bitget Protection Fund Maintains Strength with $561 Million Average Value in April 2025

May 20, 2025
BusinessCrypto

RWA project FEXSE tokenises $600,000 Jacob & Co. luxury watch on the blockchain

April 14, 2025
BusinessCrypto

Forbes Lists Bitget Amongst The World’s Most Trustworthy Crypto Exchanges

February 1, 2025
BusinessCrypto

Bitget Leverages AI Algorithms for Token Listing with the Launch of Bitget Seed

January 27, 2025
BusinessCrypto

Bitget to List Official TRUMP Meme Token for Spot Trading

January 23, 2025
BusinessCrypto

Bitget LaunchX to Support Jambo’s $5 Million Fundraising for Satellite Launch Program

January 18, 2025
BusinessCrypto

Bitget Unveils Over $5 Billion Worth of BGB Token Burn in New Whitepaper

December 28, 2024
//

Gulf Press is your one-stop website for the latest news and updates about Arabian Gulf and the world, follow us now to get the news that matters to you.

Quick Link

  • Privacy Policy
  • Terms of ue
  • Advertise
  • Contact

How Topics

  • Gulf News
  • International
  • Business
  • Lifestyle

Sign Up for Our Newsletter

Subscribe to our newsletter to get our latest news instantly!

I have read and agree to the terms & conditions
Gulf PressGulf Press
Follow US

© 2023 Gulf Press. All Rights Reserved.

Join Us!

Subscribe to our newsletter and never miss our latest news, podcasts etc..

I have read and agree to the terms & conditions
Zero spam, Unsubscribe at any time.

Removed from reading list

Undo
Welcome Back!

Sign in to your account

Lost your password?