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Gulf Press > Business > Samsung Electronics acquires British artificial intelligence technology startup
Business

Samsung Electronics acquires British artificial intelligence technology startup

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Last updated: 2024/07/18 at 9:07 AM
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Samsung Electronics, the South Korean tech giant, recently acquired a British startup called Oxford Semantic Technologies specializing in knowledge graph technology, which is a more advanced way of storing complex information on the web. This acquisition comes as demand for high-end chips used in artificial intelligence hardware continues to rise. Samsung plans to utilize this technology not only in mobile devices but also in a wide range of products such as TVs and home appliances. The exact value of the deal has not been disclosed.

Tech companies are racing to implement AI technology more fully in smartphones and consumer products, from generative capabilities to simultaneous translation of phone conversations. Samsung’s purchase of Oxford Semantic is part of its strategy to strengthen its AI offerings and stay competitive in the market. As the world’s biggest producer of memory chips, including those used in top AI hardware, Samsung is also a leading smartphone manufacturer. The latest models introduced in January are powered by its own Galaxy AI tech.

Samsung recently showcased new AI deployments in its consumer electronic products, including wireless headphones, smartwatches, health and fitness tracking rings, and the latest generation of its AI-packed folding phones. The company continues to innovate and expand its product lineup with cutting-edge technology. The recent acquisition of Oxford Semantic is part of Samsung’s vision to further enhance its AI capabilities and provide customers with advanced and efficient products.

With the acquisition of Oxford Semantic, Samsung aims to leverage the knowledge graph technology to enhance its products and services across various industries. The company’s focus on integrating AI technology into its devices reflects the growing importance of artificial intelligence in today’s tech-driven world. This move is in line with Samsung’s broader strategy to stay at the forefront of technological advancements and maintain its position as a market leader in the global tech industry.

Samsung’s investment in AI technology aligns with its long-term goals of improving user experiences and delivering innovative solutions to consumers. By acquiring Oxford Semantic Technologies, Samsung is positioning itself to drive future growth and remain competitive in the AI market. As the demand for AI-powered devices continues to grow, Samsung is taking proactive steps to meet consumer needs and stay ahead of the competition. The acquisition of Oxford Semantic is a significant development that underscores Samsung’s commitment to advancing AI technology and expanding its product offerings to meet the evolving needs of customers worldwide.

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News Room July 18, 2024
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