The rising popularity of Hamster Kombat, a Telegram-based game, is driving up sales of percussion massage guns in Russia. Players of the game are utilizing these devices to tap faster in the coin mining feature, where they earn tokens by tapping their smartphone screens quickly. By using the massage guns set to high speed and pressing them against their fingers, players are able to tap much faster, increasing their in-game earnings. As a result, Russian e-commerce sites have seen a significant increase in sales of massage devices similar to Theraguns.
Retailers of percussion massage devices on platforms like Wildberries and Ozon are marketing their products as suitable for Hamster Kombat players. The demand for these devices has almost tripled, with sales of massage guns growing significantly month-on-month. The surge in sales can be attributed to viral videos of Russian players using the devices to mine coins in Hamster Kombat, which have gained millions of views on social media platforms like VK and Telegram. This increased interest has prompted retailers to update product listings to highlight their devices’ suitability for quick pumping in the game.
Hamster Kombat, which launched on Telegram messenger in March 2024, allows players to earn Hamster Kombat coins (HMSTR) by completing tasks within the game. Players can then invest these coins on a hamster-operated crypto exchange, with the game’s developers claiming that over 250 million people worldwide play the game. The game has gained immense popularity in regions like Iran and Southeast Asia, with players forming huge followings. The upcoming launch of a native token on the TON network is expected to further boost the game’s popularity and drive sales of related products like percussion massage guns in Russia.
The impact of Hamster Kombat’s popularity on the sales of percussion massage guns in Russia is evident, with e-commerce platforms reporting a significant increase in demand for these devices. The game’s unique coin mining feature, which requires players to tap quickly to earn tokens, has driven players to seek out tools like massage guns to enhance their gameplay. As more players share videos of their experiences using massage guns to increase their in-game earnings, interest in these devices among Hamster Kombat players is likely to continue growing.
Overall, the craze surrounding Hamster Kombat in Russia is fueling the sales of percussion massage guns, as players look for ways to optimize their gaming experience and maximize their earnings within the game. Retailers are capitalizing on this trend by marketing their massage devices as suitable for Hamster Kombat players, resulting in a surge in sales and revenue on e-commerce platforms. With the game’s expanding global reach and upcoming developments like the launch of a native token, the popularity of Hamster Kombat is expected to remain strong, driving further interest in related products like percussion massage guns among players.
