The UAE government has implemented new regulations to tighten controls on telemarketing phone calls, with violators facing administrative penalties, warnings, and fines of up to Dh150,000. Starting from mid-August 2024, gradual administrative penalties will be imposed on violators, including warnings and fines up to Dh150,000. The violating company could also face suspension of activity, license cancellation, removal from the commercial registry, and more severe measures. Marketing companies now need prior approval from the competent authority before engaging in telemarketing activities.
Individuals are prohibited from making marketing calls using phones registered in their names, with all marketing calls required to originate from phones registered in the name of the licensed telemarketing company. Marketing calls are only permitted between 9am and 6pm, with strict rules against calling numbers on the Do Not Call Registry (DNCR). If a consumer refuses a service or product on the first call, follow-up calls are prohibited, with a maximum of one call per day allowed if the consumer does not answer or ends the call.
Consumers have the right to file complaints with the competent authority regarding violations of these marketing call regulations, protecting their rights. The Cabinet approved a decision in May to regulate cold calling, with the Ministry of Economy and the TDRA taking measures to protect consumers from unwanted telemarketing practices. These actions aim to enhance the overall quality of marketing activities within the UAE. Stay updated with the latest news by following KT on WhatsApp Channels or contacting them at [email protected].
