Fortune 500 companies are increasingly entering the Web3 space, and Cupcake CEO Chris Liquin sheds light on why in a recent podcast interview. According to Liquin, these corporations are made up of individuals who are intrigued by the direct-to-consumer connection that digital tokens offer. This connection has vast implications across consumer marketing and is especially appealing to the younger generation that values their digital presence. Businesses are also recognizing the benefits of blockchain and fractionalization in establishing direct relationships with consumers.
Cupcake.com, a social layer on the Solana blockchain, offers a unique platform for users to engage with crypto culture through casual games. Described as “Web3 Candy Crush,” Cupcake provides a rotating feed of social games that are all about crypto culture. Players can collect Cupcakes, climb leaderboards, and earn tokens and prizes. Through partnerships with projects like Bonk, players can receive airdrops of tokens while having fun and learning about new projects in the crypto space. Liquin emphasizes creating a user experience where individuals feel like they are the main character, actively engaging with crypto culture.
After a successful beta launch of season one with 15,000 players and over 2 million games played, Cupcake is gearing up for season two. Liquin highlights the team’s focus on incorporating feedback from users to enhance the overall gaming experience. Season two aims to deliver a more polished and sophisticated app while still incorporating the NFTs from the previous season. The team is exploring new ways for users to interact with their NFTs within the game loop, adding another layer of engagement for players.
In addition to discussing Cupcake’s journey, Liquin delves into topics such as CultureFi, the intersection of finance and culture, and the advantages of working with the TipLink wallet within the Solana ecosystem. He also shares anecdotes from Consensus 2024 and his experiences working at Vayner3, Gary Vaynerchuk’s innovation consultancy. Liquin’s background in investing in crypto since 2016 and working full-time in the space since 2021 brings a wealth of knowledge to the conversation, making his insights valuable for understanding the growing intersection of Fortune 500 brands and the Web3 landscape.
As more companies explore opportunities in the Web3 space, Cupcake’s innovative approach to engaging users with crypto culture sets a precedent for combining entertainment with education and rewards. By creating a platform where users can actively participate in games and earn tokens, Cupcake is paving the way for widespread adoption of blockchain technology and digital assets. With season two on the horizon and a continued focus on user feedback and engagement, Cupcake is poised to solidify its position as a leading social layer on the Solana blockchain.
