The Spanish Socialist Workers’ Party (PSOE) recently launched its European election campaign in Valencia, aiming to attract young voters. Thousands of attendees, including members of the socialist youth of Valencia, gathered to hear Prime Minister Pedro Sánchez and former President José Luis Rodríguez Zapatero speak, as well as candidate Teresa Ribera. Many young people, inspired by Sánchez’s policies promoting equality, feminism, and LGBTQ+ rights, see the socialist party as a way to counter the rise of the extreme right in Spain. The success of the viral meme “Perro Sanxe” during the previous general election campaign has encouraged the PSOE to incorporate online trends and viral hits, such as the 1979 Italian song “Pedro,” into their current campaign strategy.
The socialist party’s efforts to attract young voters have proven successful in the past, with more than 40% of the youth vote going to the PSOE in the last general election. The party hopes to replicate this success in the European elections by appealing to young people with a message of diversity and tolerance, reflected in the image of the Europe they envision. By embracing online trends and popular memes, such as the viral song “Pedro,” the PSOE aims to engage young voters and maintain their support. With Pedro Sánchez leading the party, the polls indicate that the PSOE is in a strong position to win Spain’s European elections, further solidifying their appeal to the younger demographic.
The PSOE’s launch of their European election campaign in Valencia showcased the party’s focus on engaging young voters and promoting values of equality, diversity, and inclusion. The presence of socialist youth members at the event, along with the use of online trends and viral hits in the campaign strategy, reflects the PSOE’s efforts to appeal to a younger audience. The success of the viral meme “Perro Sanxe” during the previous general election campaign has influenced the party’s current approach, with the incorporation of popular songs and online trends to capture the attention of young voters. By highlighting themes of diversity and tolerance, the PSOE aims to attract support from the youth population and secure a strong showing in the upcoming European elections.
The PSOE’s emphasis on appealing to young voters is evident in their utilization of popular memes and viral hits to engage with the digital-savvy demographic. By incorporating online trends, such as the viral song “Pedro,” the party seeks to connect with young people and convey a message of inclusivity and progress. The support of Prime Minister Pedro Sánchez, along with the endorsement of former President José Luis Rodríguez Zapatero and candidate Teresa Ribera, further reinforces the PSOE’s commitment to advancing values of equality and social justice. With a focus on building a broad front against the extreme right and promoting LGBTQ+ rights, the socialist party aims to galvanize young voters and secure a favorable outcome in the European elections.
The PSOE’s strategy of targeting young voters through online trends and viral hits reflects a shift towards digital campaigning and engagement with social media-savvy audiences. The party’s success in attracting the youth vote during the previous general election, as well as the positive polling data for the upcoming European elections, underscores the effectiveness of their approach. By harnessing the power of popular culture and social media, the PSOE is able to connect with a diverse range of young voters and convey a message of hope and progress. As the party continues to campaign for the European elections, their focus on inclusivity and diversity marks a significant step towards mobilizing support from the younger generation and shaping the political landscape in Spain.
