The music industry has always been a hotbed of innovation, continuously stretching the limits of creativity and technology. Recently, generative AI has emerged as a transformative force, offering the potential to revolutionise the production of music. Suno, hailed as the ‘ChatGPT for music’, utilises generative AI to produce human-like songs instantly from brief text cues, delivering a complete song experience with just a click. With AI-generated platforms successfully creating audiovisual artworks, language learning models, and now music, it is essential to stay updated with its latest potential.
AI has the power to reshape the musical landscape as we know it, highlighting the symbiotic evolution of technology and musical expression. Alex Mubert, co-founder of a pioneering AI music startup, stresses the importance of respecting artists’ intellectual property rights in the age of AI-generated content. By empowering artists to select the license for their content, they can ethically monetize their work and ensure they are compensated each time their music is used.
Mubert introduced the concept of real-time generative AI music back in 2017, aiming to revolutionize music creation by fusing AI technology with human musicianship. His platform places human creativity at its core, compensating musicians who contribute data to create a dataset of ethically sourced exclusive sounds. AI algorithms on the platform generate, arrange, blend, mix, master, and stream music, providing listeners with personalized streams tailored exclusively for them.
As AI permeates the creative process, Mubert envisions a collaborative future where human ingenuity and machine intelligence converge. AI can be integrated into music production, enabling artists to create tracks using AI and infusing them with their unique creativity. However, there are concerns that AI-driven creativity could homogenize creative output, making all content look the same. Mubert’s focus on exploring generative patterns and innovative models aims to foster the emergence of new genres, song structures, and musical approaches.
In the Middle East, Mubert sees both challenges and opportunities in implementing AI-driven solutions for entertainment, particularly in the region’s emerging music industry. With a growing trend among the youth to enhance the music culture, AI offers assistance and innovation in this landscape. Mubert aims to preserve local music heritage, empower local creators, and catalyze a new era of musical innovation in the Middle East. By collecting instruments, melodies, rhythms, beats, and loops to create AI-driven public music accessible to everyone, Mubert aims to preserve local heritage and foster musical innovation in the region.
In conclusion, AI-generated music has the potential to transform the music industry by offering new creative possibilities and opportunities for artists. While AI-driven creativity presents ethical considerations and concerns about homogenization, innovators like Alex Mubert are working towards a collaborative future where human creativity and machine intelligence converge. By empowering artists, respecting intellectual property rights, and preserving local heritage, AI-driven solutions can revolutionize the music industry and pave the way for a new era of musical innovation.
